First impressions are all-important for small businesses. When you’re operating in a vastly competitive environment, coming up against much larger and better-resourced rival companies, you’ve got to make a real splash to get noticed. This means devising a catchy name, developing great products and services, designing a great website and creating a fantastic logo. These are almost prerequisites for long-term success.

But what if you’re all about strategy and logistics rather than a creative mind? Unless you’ve got design expertise, it isn’t easy to create high-quality, bespoke marketing materials for your business. You need to be skilled with design programs and understand the way shapes and colours interact, otherwise you’ll struggle to produce a logo of the necessary standard. In the long run, this may cost you customers and revenue.

It’s one of the reasons that so many small businesses bring in the experts for important design tasks, such as creating a logo. Outsourcing your logo design to a specialist means you’re less likely to make the usual mistakes other companies fall for, which include:

  • Opting for a trend-reliant logo, which looks out of date after a couple of years and needs replacing
  • Designing a logo which suits your own personal tastes, rather than those of your target audience
  • Utilising stock art which could potentially be found on other companies’ logos
  • Creating an overly complex logo which is confusing to the eye
  • Creating a colour-reliant logo, which does not work when viewed in black and white, or when colours are slightly distorted
  • Using too many fonts, or choosing a font which gives the wrong impression about your company/brand
  • Plagiarising other companies logos and infringing on their intellectual property rights

It’s all too easy to fall into the common traps when designing a business logo, so it really isn’t worth taking the risk if you’re not confident in your design knowledge and expertise. Designing an ineffective logo can prove to be a costly mistake when you have to reproduce all your company’s marketing materials using the replacement design. It’s much better to do the job properly first time round.

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