With so many companies offering cheap logo design at what could only be described as a ‘pocket money price’, it’s tempting to invest as little as possible in return for a company logo. Here are three reasons you should spend a little more though:
1. Cheap logos are often copied
When you pay someone what works out as minimum wage (or even lower) for what should be a very professional skill, you can only assume that they’re going to cut corners or rush. This often means that your logo design is just a slightly altered version of another company’s logo, or is a composite of elements from other logos. Not only does this make your logo look as cheap as it actually was, it can open you up to legal action as well.
2. Customer service might not be as good
Someone that’s not being paid a lot for their logo design skills might not be as committed to ensuring that clients are happy. By using a professional, small business owners have someone to hold accountable and someone that is earning enough to take their feedback on board and to offer a long-term service. For quick logo design costing a tiny amount, the process is expected to be fast from order to delivery with very little opportunity to request changes or ask for advice.
3. First impressions count
You might feel happy cutting corners if it also means that you can cut costs, but remember that your logo is the symbol or icon that most people associate with your business. If it looks cheap or doesn’t properly represent your business (styles and colours really matter when creating a brand identity), then at best, you could give people the wrong impression about what you do. At worst, you come across as someone that doesn’t care about their own business image and therefore is unlikely to care about their customers.
Remember that your business logo is not just a pretty picture. It’s a physical representation of your business and everything that it stands for, which is why cheap logo design should not be an option. Logo designers aren’t just sketching – the professionals are using their knowledge and experience to think about the message behind the image.