Adwords Brief - Image Concepts

Business Name*
Website*
Campaign Start Date:
MM slash DD slash YYYY
What are the top products and/or services you would like us to target for your campaings?
Why is this important? Helps identify what keywords to focus on, what products to feature in the ad text as well as what website landing page to link to.
What makes your business different from competitors?
Why is this important? Write compelling ad text that distinguishes the advertiser from other advertisers.
Does your business have any special offers or discounts?*
Why is this important? Write compelling ad text that distinguishes the advertiser from other advertisers.
- Yes
- No
Please detail your offers*
What area does your business serve (towns, cities or designated marketing areas (DMAs))?*
Why is this important? Allows for the setting of local targeting options and inclusion of local specific information in the ad text.
What is your target audience (if a specific demographic)?*
What do you want the Google user who clicks on your ad to do once they get to your website?*
Examples: Purchase a Product, Apply Online, View a Demo, Sign Up Now. Allows you to write a call to action letting users know what action you’d like them to take on the advertiser’s website. This can improve ROI for the advertiser.
What is your monthly advertising budget?*
Why is this important? Enables us to decide how many products or services you can develop ad campaigns for as well as what size keyword lists to build.
Please enter a number greater than or equal to 400.
AdWords Customer ID:
When you're logged in to your AdWords account, you'll find this number in the upper righthand corner of AdWords pages in this format XXX-XXX-XXXX, where each X is a number. If you dont already have an account you can signup here https://ads.google.com/intl/en_uk/home/

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