First impressions are all-important for small businesses. When you’re operating in a vastly competitive environment, coming up against much larger and better-resourced rival companies, you’ve got to make a real splash to get noticed. This means devising a catchy name,…
At Image Concepts, we’re not easily surprised when it comes to the latest internet marketing developments, but there are plenty of surprising statistics out there which are worthy of a mention. Here are five of our favorite internet marketing facts.…
Every small business owner has, at some point, looked at the big corporations for inspiration and wished, if only for a moment, they could give that kind of impression. It all looks so slick, so expensive and you just know…
You might think that the simple answer is ‘no’ and, of course, there are many differences between the two. However, the principles of business remain the same, and it’s easy to find some e-commerce stores that fail to follow them.…
If you own or manage a small to medium-sized business, you spend all day, every day, sitting inside it and looking outwards. It’s very easy for all the decisions you make regarding your website design, marketing, SEO activities and the…
Digital Marketing Doesn’t work – without a SMART plan Getting clear about why your business exists will help you define clear goals and design a focused online marketing strategy to achieve those goals. If you want to get more leads…
Search engine optimisation (SEO) is one of the most important parts of running a successful online business. Being searchable in Google and other major search engines means that more customers can find you, and increases the stature and reputability of…
Video marketing can be a great way of capturing leads, especially if your business is aimed towards a younger demographic. YouTube gets more viewership than any other major TV network from people under the age of 35. It’s also free…
Your website is likely to be the first encounter that potential customers will have with your business, so you need to make sure your virtual shop window does the marketing job for you. However, just like an actual shop window,…
When it comes to website design, looks really do matter. The internet is a competitive place where millions of websites vie for viewers’ attention. Therefore, it’s not enough that your website is simple, easy-to-navigate and effective; it has to draw…