Making your website accessible
If you have ever built a website then you will know that a great deal of planning can go into making the pages look nice, function well, and be viewable on different devices. But what if your site needs to…
Category Small Business
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6 reasons to grow your email marketing list
One of the biggest challenges for small business owners can be promoting offerings effectively and gaining new clients. Email marketing is a powerful and conversion driving communication method that often gets overlooked in favour of social channels and other marketing…
How to use landing pages to drive more conversions
How to use landing pages to drive more conversions If you manage your own business then most likely you will have a website to promote and advertise your services. But did you know you can get more out of your…
Which email marketing strategy is right for you?
Email marketing is one of the most effective strategies for recruiting and retaining customers who may not visit your website unprompted. Sending out emails is far more personal than simply deploying a PPC advert campaign. What’s more, email marketing can…
Branding projects to consider
Depending on what stage you are at as a company, there are several steps you might want to take in 2018 to enliven your branding and inform your marketing campaigns. In this blog, we take you through some potentially fruitful…
Why you should invest in content marketing
Content marketing is an effective means of engaging with your audience in a way they find useful. You should aim to regularly produce content which your followers find interesting, to ensure your brand is at the forefront of their thoughts.…
4 things you should research before getting a new website
Website design is one of the most important factors in a small businesses online strategy and it should be a top priority. Choosing a professional web designer can be the best way to make sure your business looks great and…
Targeting the right demographic through web design, marketing and SEO
Sadly, attracting viewers isn’t enough to ensure the success of your business in the online marketplace. You need to attract viewers who belong to your company’s target demographic. For example, there’s no point in creating a website that attracts hundreds…
It’s time to start thinking about SEO… even if your business isn’t open to the public yet
If you are in the process of founding a business or are planning on founding one in the near future, you need to start thinking about search engine optimisation now. It is vital to develop a sound SEO strategy before…
Who do you think you’re talking to?
[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.0.47″][et_pb_row admin_label=”row” _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text admin_label=”Text” _builder_version=”3.0.87″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]When it comes to digital marketing strategies, knowing your audience is mandatory. This doesn’t just mean fancy analytics data, detailing…