Any company that has taken part in an exhibition knows that it’s a great opportunity to meet new customers, raise brand awareness and forge new partnerships. If you get it right, that is; if not, you can stand glumly in…
[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” text_font_size=”14″ use_border_color=”off” border_color=”#ffffff” border_style=”solid”] If you run a small business, it’s vital that your website features content that can attract viewers and help you cultivate a good position in the SERPs. No matter…
[et_pb_section][et_pb_row][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] You have probably heard the term ‘conversion rate optimisation’ in relation to web development and website design. But what does it actually mean? Your website’s ‘conversion rate’ refers to how successful it…
Did you know that out of the 196 billion emails sent worldwide, 109 billion of these are business emails? These staggering statistics reveal that email marketing remains an extremely popular tool that both large corporations and small business owners utilise…
First impressions are all-important for small businesses. When you’re operating in a vastly competitive environment, coming up against much larger and better-resourced rival companies, you’ve got to make a real splash to get noticed. This means devising a catchy name,…
At Image Concepts, we’re not easily surprised when it comes to the latest internet marketing developments, but there are plenty of surprising statistics out there which are worthy of a mention. Here are five of our favorite internet marketing facts.…
Every small business owner has, at some point, looked at the big corporations for inspiration and wished, if only for a moment, they could give that kind of impression. It all looks so slick, so expensive and you just know…
You might think that the simple answer is ‘no’ and, of course, there are many differences between the two. However, the principles of business remain the same, and it’s easy to find some e-commerce stores that fail to follow them.…
If you own or manage a small to medium-sized business, you spend all day, every day, sitting inside it and looking outwards. It’s very easy for all the decisions you make regarding your website design, marketing, SEO activities and the…
Digital Marketing Doesn’t work – without a SMART plan Getting clear about why your business exists will help you define clear goals and design a focused online marketing strategy to achieve those goals. If you want to get more leads…