Flying in to a new airport can be a stressful time for travellers. They won’t know the layout of the terminal, how to find their bags, where to go to locate the hire car service desk, and how to journey…
Sadly, attracting viewers isn’t enough to ensure the success of your business in the online marketplace. You need to attract viewers who belong to your company’s target demographic. For example, there’s no point in creating a website that attracts hundreds…
One of the most important parts of any website is its landing pages. They are the first part of your site that many web-users will encounter and they are vital for guiding those users inwards towards relevant pages. Because they…
Technology doesn’t stand still. Even really great website design may start to look dated further down the line. An out-of-date website doesn’t do anything for your credibility, but how do you know if yours has past its expiry date? Here…
Having a website that prospective customers can get to grips with easily is essential for every small business. If a web user encounters usability issues while viewing a site, they are likely to abandon that site in favour of one…
[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” text_font_size=”14″ use_border_color=”off” border_color=”#ffffff” border_style=”solid”] Investing in a well-designed and responsive website is now more important than ever, but what is even more important is ensuring your website is visible and experiencing a high…
[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.0.47″][et_pb_row admin_label=”row” _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text admin_label=”Text” _builder_version=”3.0.87″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]When it comes to digital marketing strategies, knowing your audience is mandatory. This doesn’t just mean fancy analytics data, detailing…
[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” text_font_size=”14″ use_border_color=”off” border_color=”#ffffff” border_style=”solid”] If you run a small business, it’s vital that your website features content that can attract viewers and help you cultivate a good position in the SERPs. No matter…
[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” text_font_size=”14″ use_border_color=”off” border_color=”#ffffff” border_style=”solid”] Today’s web users are busy people and they don’t like to waste time, so making sure that your site loads and runs speedily is an increasingly important part of…
[et_pb_section][et_pb_row][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] You have probably heard the term ‘conversion rate optimisation’ in relation to web development and website design. But what does it actually mean? Your website’s ‘conversion rate’ refers to how successful it…