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# Image Concepts: Digital & Print Design Agency

## Sitemaps
[XML Sitemap](https://www.imageconcepts.co.uk/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [Why Your Website’s Footer is the Unsung Hero of Copyright Law](https://www.imageconcepts.co.uk/why-your-websites-footer-is-the-unsung-hero-of-copyright-law/): Hey there, digital pioneers and web wizards! Ever glance down at the humble footer of a website and wonder, “What’s with the tiny text down here?” Well, strap in, because we’re diving into the riveting world of copyright notices—a saga of legal shields, creative defense, and the secret language of the internet’s fine print.The
- [Can social media generate business leads?](https://www.imageconcepts.co.uk/can-social-media-generate-business-leads/): There is a common misconception that social media use can elicit high-quality fresh leads from clients interested in using your service. While social media has its place for advertising and promotional purposes, it is hard to generate leads from social media alone.
- [Making your website accessible](https://www.imageconcepts.co.uk/making-your-website-accessible/): If you have ever built a website then you will know that a great deal of planning can go into making the pages look nice, function well, and be viewable on different devices. But what if your site needs to be available to users that have disabilities such as blindness or cognitive disorders?
- [6 reasons to grow your email marketing list](https://www.imageconcepts.co.uk/6-reasons-to-grow-your-email-marketing-list/): One of the biggest challenges for small business owners can be promoting offerings effectively and gaining new clients. Email marketing is a powerful and conversion driving communication method that often gets overlooked in favour of social channels and other marketing tools.
- [Stepping out of your website and into the mind of a searcher](https://www.imageconcepts.co.uk/stepping-out-of-your-website-and-into-the-mind-of-a-searcher/): One key - and this is often helped by working with an independent website design company - is to step into the mind of those who have undertaken a search and chosen to check out that site through those eyes. Here are three of the possible range of mindsets occupied by those visiting any website...
- [Differentiating brand, brand identity and logo](https://www.imageconcepts.co.uk/differentiating-brand-brand-identity-and-logo/): It's common for these things to be viewed as interchangeable. You will hear people referring to a graphic emblem as the company’s brand, or organisations commissioning a low cost logo because it looks great, with no thought whatsoever to the branding process that needs to underpin the design.
- [How to use landing pages to drive more conversions](https://www.imageconcepts.co.uk/how-to-use-landing-pages-to-drive-more-conversions/): If you manage your own business then most likely you will have a website to promote and advertise your services. But did you know you can get more out of your website by adding carefully constructed landing pages? These pages are optimized to capture lead information and generate more conversions. More conversions equal more sales landing pages are a valuable tool for lead generation. 
- [4 business website blunders to avoid](https://www.imageconcepts.co.uk/4-business-website-blunders-to-avoid/): There are so many flashy web design tools out there, it can be tempting to go overboard, but you really shouldn’t. Many of the latest apps and tools don’t work on smartphones, and since smartphones are the main way that people access the internet these days, you really can’t afford to be alienating them. A crisp, clear layout and easy to understand functions is far better than an overloaded design.
- [Which email marketing strategy is right for you?](https://www.imageconcepts.co.uk/which-email-marketing-strategy-is-right-for-you/): Email marketing is one of the most effective strategies for recruiting and retaining customers who may not visit your website unprompted. Sending out emails is far more personal than simply deploying a PPC advert campaign. What’s more, email marketing can be used to precisely target consumers who are likely to have an interest in your products or services. However, if you are planning on launching an email marketing campaign, you need to make a very important decision. Do you want to create and send emails yourself using a template created by professional designers, or do you want to give an experienced marketing team complete control of the project so you can focus on other aspects of your business? Both options have their advantages and disadvantages. We’ll look at both of them in detail in this blog entry so you can make the most informed choice possible.
- [How to maximise lead generation from your website](https://www.imageconcepts.co.uk/how-to-maximise-lead-generation-from-your-website/): The more leads you generate through your online channels, the greater opportunity you have to increase your company’s revenue. Your website is your online ‘shop front’ that serves as a focus point for potential customers to learn more about your business and contact you. Capturing leads on your website should be a priority for your business and your digital marketing team. To learn more about maximising lead generation from your website, read on below.
- [4 things not to ask for in web design](https://www.imageconcepts.co.uk/4-things-not-to-ask-for-in-web-design/): So you've made the leap and hired a graphic design agency to design your logo, build your website and give your brand the makeover it badly needs. It's important to be clear with your web designer about what you want, and to communicate with your designer to make sure you both understand what's realistic and possible within your budget and time frame. Here are five things you should definitely not say to your web designer to get the website you want.
- [Branding projects to consider](https://www.imageconcepts.co.uk/branding-projects-to-consider/): Whatever the scope of your marketing activities, they could be suffering if you aren't working to a set of brand guidelines. So take the time to produce a set of your own, aligned with your business objectives, and what you think your character is as a company. Brand guidelines can cover everything from the colours you use in your marketing campaigns to the typography and tone of language. They can also encompass which kind of imagery you choose to use, as well as the way all of your consumer-facing communication appears. They can save you time in the future, as whoever is working on your marketing will have some guidelines to work to.
- [Everything you need to consider when creating the perfect logo](https://www.imageconcepts.co.uk/everything-you-need-to-consider-when-creating-the-perfect-logo/): When it comes to logo design, less is more. The highly effective Nike tick is testament to this, as it can be reproduced across all of Nike’s branding from product and packaging to print and online channels. Your logo should be simple so that it’s easily recognisable and able to be reproduced across a number of channels consistently.
- [Why you should invest in content marketing](https://www.imageconcepts.co.uk/why-you-should-invest-in-content-marketing/): Content marketing is an effective means of engaging with your audience in a way they find useful. You should aim to regularly produce content which your followers find interesting, to ensure your brand is at the forefront of their thoughts. There are many benefits of content marketing across your whole business.
- [Website design and SEO tips for attracting the demographic you want](https://www.imageconcepts.co.uk/website-design-and-seo-tips-for-attracting-the-demographic-you-want/): Your search engine optimisation and website design should be able to attract viewers to your site and keep them there. However, attracting large numbers of viewers isn’t enough: you also need to attract the right demographic. Your products or services are likely to be aimed at a particular demographic, so it’s vitally important that your website is appealing to that demographic and that your search engine optimisation campaign is aimed at grabbing their attention. If your business isn’t generating as much custom as you might expect through its website, you might simply need to adjust the site and its SEO campaign to better reflect your target demographic. But how can you do this?
- [Marketing tips for SME’s](https://www.imageconcepts.co.uk/marketing-tips-for-smes/): If you are an SME or a start-up business, you should be planning regular and consistent marketing activity as part of your overall business strategy to increase awareness of the product or service you offer. Unlike some large organisations you might not have a very big marketing budget to spend on your marketing, so you’ll want to make sure you’re utilising every penny as effectively as possible. Below we’ve listed out our top tips for marketing your SME or start-up business, to help you maximise the return on your investment.
- [4 things you should research before getting a new website](https://www.imageconcepts.co.uk/4-things-you-should-research-before-getting-a-new-website/): Website design is one of the most important factors in a small businesses online strategy and it should be a top priority. Choosing a professional web designer can be the best way to make sure your business looks great and your website does everything you want it to. Before going to a web designer for a new website for your business, there are some things you should think about. These 4 prompts will help you build a better brief for what you're looking for and give the developer all the information they need to make sure they design the perfect website for you.
- [Should I install a security certificate on my website?](https://www.imageconcepts.co.uk/should-i-install-a-security-certificate-on-my-website/): Internet security is extremely important in the 21st century, but with so much information, terms and techniques, how can you be sure you are getting the correct information? We have put together a simple guide to the main pros and cons of why you should consider installing a security certificate on your website, so you can make an informed decision!
- [Are you providing a warm welcome as your new customers land?](https://www.imageconcepts.co.uk/are-you-providing-a-warm-welcome-as-your-new-customers-land/): Flying in to a new airport can be a stressful time for travellers. They won't know the layout of the terminal, how to find their bags, where to go to locate the hire car service desk, and how to journey on into the city they are visiting. Compare that to regular visitors to this location; it's all good for them as they know where to go and what to do.
- [The importance of consistency](https://www.imageconcepts.co.uk/the-importance-of-consistency/): Whether you're a small business or a multinational, having a consistent approach across your website design and branding is vital. But just why should you put consistency at the top of your agenda?
- [Targeting the right demographic through web design, marketing and SEO](https://www.imageconcepts.co.uk/targeting-the-right-demographic-through-web-design-marketing-and-seo/): Sadly, attracting viewers isn’t enough to ensure the success of your business in the online marketplace. You need to attract viewers who belong to your company’s target demographic. For example, there’s no point in creating a website that attracts hundreds of adolescent and young adult viewers if your products or services are geared towards more well-off, middle-aged or older customers. Your viewers might spend time on your website, but they’re unlikely to invest in your products or services if they don’t belong to the correct demographic. Is your website attracting plenty of viewers, but none from your target market? If so, here at Image Concepts we can help. In today’s blog, we’ll talk about the main reasons that your site may be attracting the wrong demographic and how you can combat the problem.
- [Simple ways to boost your site in the search engine rankings](https://www.imageconcepts.co.uk/simple-ways-to-boost-your-site-in-the-search-engine-rankings/): The importance of search engine optimisation (SEO) for your website can’t be overstated. With more people searching for products and services online than ever before, and with attention spans getting shorter, if your business isn’t on the first page of the search engine results pages (SERPs), very few people will scroll further to find you and buy from your business.
- [Create perfect landing pages by incorporating these three features](https://www.imageconcepts.co.uk/create-perfect-landing-pages-by-incorporating-these-three-features/): One of the most important parts of any website is its landing pages. They are the first part of your site that many web-users will encounter and they are vital for guiding those users inwards towards relevant pages. Because they are such an integral part of good website design, landing pages should always be very high-quality. But what features should your landing pages have in order to be seen in the SERPs and appeal to viewers?
- [7 signs your website is out of date](https://www.imageconcepts.co.uk/7-signs-your-website-is-out-of-date/): Technology doesn't stand still. Even really great website design may start to look dated further down the line. An out-of-date website doesn't do anything for your credibility, but how do you know if yours has past its expiry date? Here are seven telltale signs.
- [How to beat common usability issues](https://www.imageconcepts.co.uk/how-to-beat-common-usability-issues/): Having a website that prospective customers can get to grips with easily is essential for every small business. If a web user encounters usability issues while viewing a site, they are likely to abandon that site in favour of one that they find more intuitive and pleasant to interact with. Understandably, today’s web users don’t want to waste valuable time learning to use a website that doesn’t make much effort to accommodate them. Here at Image Concepts, we’re committed to understanding your business and market sector so that we can help you create a website that suits your target demographic perfectly. However, there are certain common usability issues that affect the websites of all types of business and that you can anticipate and resolve easily, regardless of what market sector you’re in.
- [It’s time to start thinking about SEO… even if your business isn’t open to the public yet](https://www.imageconcepts.co.uk/its-time-to-start-thinking-about-seo-even-if-your-business-isnt-open-to-the-public-yet/): If you are in the process of founding a business or are planning on founding one in the near future, you need to start thinking about search engine optimisation now. It is vital to develop a sound SEO strategy before you open your business to the public. Doing so will give you the best chance of success in the highly-competitive online market. After all, your pre-existing competitors will already have fully-developed SEO strategies because they have been in business longer than you. Creating a cohesive, well-thought-through strategy of your own before going into business will enable you to compete with them on equal terms. To help you, we’ve developed a list of three SEO areas you should start working on before your business opens its doors to customers.
- [3 simple ways to drive more traffic to your website](https://www.imageconcepts.co.uk/3-simple-ways-to-drive-more-traffic-to-your-website/): Investing in a well-designed and responsive website is now more important than ever, but what is even more important is ensuring your website is visible and experiencing a high volume of traffic.
- [Who do you think you’re talking to?](https://www.imageconcepts.co.uk/who-do-you-think-youre-talking-to/): When it comes to digital marketing strategies, knowing your audience is mandatory. This doesn't just mean fancy analytics data, detailing demographics about what type of person stumbled upon your site, but is more to do with the kind of clientèle you are hoping to attract.
- [Merry Christmas To All Our Customers](https://www.imageconcepts.co.uk/merry-christmas-to-all-our-customers/): We would like to wish all our customers a Merry Christmas and thank you all for your custom during 2015, we look forward to woking with you 2016 for what looks to be an exciting year for new digital marketing techniques.
- [Exhibitions: stand out from the crowd](https://www.imageconcepts.co.uk/exhibitions-stand-out-from-the-crowd/): So how do you stand out from the crowd at an exhibition? Here are some helpful hints.
- [How to use evergreen and topical content effectively in your SEO campaign](https://www.imageconcepts.co.uk/how-to-use-evergreen-and-topical-content-effectively-in-your-seo-campaign/): If you run a small business, it’s vital that your website features content that can attract viewers and help you cultivate a good position in the SERPs. No matter how well-designed a website is, you still need to practise good SEO by offering worthwhile content! There are two kinds of content at your disposal: evergreen content and topical content. Evergreen content pertains to subjects that don’t go out of style because people will always need to find information on them. Topical content concerns subjects that are currently receiving a large amount of public attention, either because they relate to a news item or real-world event, or simply because they are trending on social media. In an SEO campaign, you need to use both kinds of content in a careful balance to achieve the best results. Each type of content has its own benefits and serves a particular, useful function.
- [How fast is your website?](https://www.imageconcepts.co.uk/how-fast-is-your-website/): Today’s web users are busy people and they don’t like to waste time, so making sure that your site loads and runs speedily is an increasingly important part of website design. Many ecommerce businesses and businesses that rely on their online presence lose huge numbers of potential customers simply because their websites are too slow. If a web user has to wait too long for a page to load (or if the page slows to a crawl while they’re trying to view it), they are likely to navigate away from that page as quickly as possible. However, there’s no need to panic; there are steps you can take to ensure that your website is fast enough for modern users.
- [If you want more customers, you need to convert website viewers](https://www.imageconcepts.co.uk/if-you-want-more-customers-you-need-to-convert-website-viewers/): You have probably heard the term ‘conversion rate optimisation’ in relation to web development and website design. But what does it actually mean? Your website’s ‘conversion rate’ refers to how successful it is at transforming viewers into customers. Therefore, as you might expect, ‘conversion rate optimisation’ is the practice of using web design and development techniques to boost your website’s ability to turn viewers into customers. Optimising your conversion rate is essential in the modern, web-oriented business landscape. Luckily, there are several straight-forward ways to instantly boost your conversion rate that a website design and development agency like ours can help you to implement. In fact, we’ve compiled a list of the top three!
- [How business owners can benefit from email marketing](https://www.imageconcepts.co.uk/how-business-owners-can-benefit-from-email-marketing/): Did you know that out of the 196 billion emails sent worldwide, 109 billion of these are business emails? These staggering statistics reveal that email marketing remains an extremely popular tool that both large corporations and small business owners utilise to connect with their target market. Consequently, if you are in the process of updating your company's website design and SEO strategies then listed below are some of the reasons why you should also consider investing in a professional email marketing strategy:
- [Avoiding the common mistakes of business logo design](https://www.imageconcepts.co.uk/avoiding-the-common-mistakes-of-business-logo-design/): First impressions are all-important for small businesses. When you're operating in a vastly competitive environment, coming up against much larger and better-resourced rival companies, you've got to make a real splash to get noticed. This means devising a catchy name, developing great products and services, designing a great website and creating a fantastic logo. These are almost prerequisites for long-term success.
- [5 surprising internet marketing facts](https://www.imageconcepts.co.uk/5-surprising-internet-marketing-facts/): At Image Concepts, we're not easily surprised when it comes to the latest internet marketing developments, but there are plenty of surprising statistics out there which are worthy of a mention. Here are five of our favorite internet marketing facts.
- [Make your small business look like a big business](https://www.imageconcepts.co.uk/make-your-small-business-look-like-a-big-business/): Every small business owner has, at some point, looked at the big corporations for inspiration and wished, if only for a moment, they could give that kind of impression. It all looks so slick, so expensive and you just know that the buying public is swayed by the slick little touches.
- [Is your e-commerce store like a physical shop?](https://www.imageconcepts.co.uk/is-your-e-commerce-store-like-a-physical-shop/): You might think that the simple answer is ‘no’ and, of course, there are many differences between the two. However, the principles of business remain the same, and it’s easy to find some e-commerce stores that fail to follow them. Let’s examine three of these key similarities, and how they can be effectively handled on your e-commerce website:
- [Imagine you had never ‘met’ your business](https://www.imageconcepts.co.uk/imagine-you-had-never-met-your-business/): If you own or manage a small to medium-sized business, you spend all day, every day, sitting inside it and looking outwards. It’s very easy for all the decisions you make regarding your website design, marketing, SEO activities and the like to be taken from this viewpoint.
- [Free Digital Marketing Workshop in Harrogate](https://www.imageconcepts.co.uk/free-digital-marketing-workshop-in-harrogate/): Getting clear about why your business exists will help you define clear goals and design a focused online marketing strategy to achieve those goals.
- [2 ways local businesses can get ahead with their SEO](https://www.imageconcepts.co.uk/2-ways-local-businesses-can-get-ahead-with-their-seo/): Search engine optimisation (SEO) is one of the most important parts of running a successful online business. Being searchable in Google and other major search engines means that more customers can find you, and increases the stature and reputability of your business in your field. Local businesses often struggle with getting their SEO right, as they usually do not have a specialist SEO consultant on board. So to help all the local businesses out there get ahead with SEO, here's two top tips.
- [5 video marketing tips for small businesses](https://www.imageconcepts.co.uk/5-video-marketing-tips-for-small-businesses/): Video marketing can be a great way of capturing leads, especially if your business is aimed towards a younger demographic. YouTube gets more viewership than any other major TV network from people under the age of 35. It's also free to post videos, and fairly easy for a good website design team to integrate videos into your website. You can draw people to you using informative, up-to-the minute video blogs, or create useful, evergreen videos that people will keep coming back to. Once you've got past the basics of what video content you're putting on the web, you need to consider a few key tips.
- [How to create a virtual shop window for your business](https://www.imageconcepts.co.uk/how-to-create-a-virtual-shop-window-for-your-business/): Your website is likely to be the first encounter that potential customers will have with your business, so you need to make sure your virtual shop window does the marketing job for you. However, just like an actual shop window, you want it to be visually appealing, and make it clear what you do without being too cluttered. This is particularly important for a small business.
- [Looks matter: how to create a visually stunning website](https://www.imageconcepts.co.uk/looks-matter-how-to-create-a-visually-stunning-website/): When it comes to website design, looks really do matter. The internet is a competitive place where millions of websites vie for viewers’ attention. Therefore, it’s not enough that your website is simple, easy-to-navigate and effective; it has to draw web users in from the first moment they see it. Luckily, creating a website which grabs users’ interest isn’t as hard as it sounds! Here at Image Concepts, we like to think we know all the secrets to great visual design. What’s more, we’d like to share some of them with you!
- [3 reasons your logo design should cost more than a meal!](https://www.imageconcepts.co.uk/3-reasons-your-logo-design-should-cost-more-than-a-meal/): With so many companies offering cheap logo design at what could only be described as a 'pocket money price', it's tempting to invest as little as possible in return for a company logo. Here are three reasons you should spend a little more though:
- [Three website design errors to avoid at all costs](https://www.imageconcepts.co.uk/three-website-design-errors-to-avoid-at-all-costs/): Having a well designed website has never been more crucial for the success of your business. Website design underpins your entire digital marketing campaign, and it is essential you get it right. Here, we take a look at some common errors that can have a huge impact on your business.
- [Setting your standards when it comes to branding](https://www.imageconcepts.co.uk/setting-your-standards-when-it-comes-to-branding/): Who you are matters. It matters a lot. Customer recognition and loyalty are particularly important for small businesses - after all, there’s no point being a dynamic, energetic company if people don’t recognise you. So when it comes to marketing and branding, make sure you set your standards!
- [3 things small businesses need to remember about SEO](https://www.imageconcepts.co.uk/3-things-small-businesses-need-to-remember-about-seo/): Search engine optimisation is now an essential part of every small businesses marketing plan - but are you getting it right? To help your business make the most of its SEO, here are three things every small business should know.
- [Why you shouldn’t cut corners when branding your business](https://www.imageconcepts.co.uk/why-you-shouldnt-cut-corners-when-branding-your-business/): Whilst you might think you'll be able to read a few tutorials and do it yourself, branding really is something that's best left to the professionals. Branding is both an art and a skill, and requires market knowledge and graphic design ability to pull off. Branding your business is now more important than ever before, and as the internet, social media, and smarter customers make the market for small businesses more competitive, it is now a key element in the success or failure of any business.
- [New Website For Harrogate Engineering Company](https://www.imageconcepts.co.uk/new-website-for-harrogate-engineering-company/): We are happy to say we have just launched another responsive website, this time for Harrogate based engineering company Process Combustion.
- [What is a responsive website?](https://www.imageconcepts.co.uk/what-is-a-responsive-website/): Responsive website design is all about making sure your website provides a great user experience,  no matter what device the user is viewing your website on. With the growth of search volume on mobile and tablet devices, it is an area businesses simply just can't ignore.
- [Why your website needs to be mobile-friendly](https://www.imageconcepts.co.uk/website-needs-mobile-friendly/): Having a mobile responsive site is no longer an added bonus when designing your website, it is a fundamental necessity. There are several key factors that have made mobile sites an essential tool in connecting with your audience:
- [Website Designers Harrogate](https://www.imageconcepts.co.uk/website-designers-harrogate/): Image Concepts are a leading website design company that operate throughout the North of England, specifically within the area of Harrogate.  We take great pride in the work that we do and ensure that we constantly deliver website design to the highest possible level, ensuring that our clients are happy with the finished article.

## Pages
- [Data Processing Agreement](https://www.imageconcepts.co.uk/data-processing-agreement/): DATA PROCESSING AGREEMENT
- [Hosting Acceptable Use Policy](https://www.imageconcepts.co.uk/hosting-acceptable-use-policy/): Managed WordPress Hosting Services
- [Legal](https://www.imageconcepts.co.uk/legal/)
- [Terms & Conditions](https://www.imageconcepts.co.uk/terms-conditions/)
- [Knowledge Base Archive](https://www.imageconcepts.co.uk/knowledge-base/): This is the archive page for the default knowledge base
- [Contact Support](https://www.imageconcepts.co.uk/contact-support/)
- [Managed WordPress Hosting](https://www.imageconcepts.co.uk/managed-wordpress-hosting/): Fast, secure and fully managed WordPress hosting for businesses across Harrogate and North Yorkshire - powered by Cloudways and managed by the Image Concepts team.
- [Website Login Request](https://www.imageconcepts.co.uk/website-login-request/): Issued by: Image Concepts (Yorkshire) Ltd
- [Logo Design Brief](https://www.imageconcepts.co.uk/logo-design-brief/)
- [Package Builder](https://www.imageconcepts.co.uk/package-builder/)
- [Paid Advertising Management](https://www.imageconcepts.co.uk/paid-advertising-management/): Let’s drive traffic to your website that converts.
- [Blog content Creation](https://www.imageconcepts.co.uk/blog-content-creation/): Let’s create content that drives traffic and builds your brand.
- [Social Media Content Creation](https://www.imageconcepts.co.uk/social-media-content-creation/): Our team of creative professionals will craft engaging, high-quality content that resonates with your target audience.
- [Social Intake form](https://www.imageconcepts.co.uk/social-intake-form/): The Intake Form is your first step towards a tailored social media strategy. This comprehensive questionnaire is designed to give our team a deep understanding of your brand, allowing us to create content that truly resonates with your audience.
- [My account](https://www.imageconcepts.co.uk/my-account/): Login Username or email address *Required Password *Required Remember me Log in Lost your password?
- [Checkout](https://www.imageconcepts.co.uk/checkout/)
- [Basket](https://www.imageconcepts.co.uk/basket/): You may be interested in… Your basket is currently empty! New in store
- [Shop](https://www.imageconcepts.co.uk/shop/)
- [Image Concepts Hosting Privacy Statement](https://www.imageconcepts.co.uk/image-concepts-hosting-privacy-statement/): We are committed to protecting the privacy and security of our customers' personal information. This Privacy Statement explains how we collect, use, and disclose personal information in connection with our reselling of hosting services through Cloudways.com.
- [Image Concepts Hosting Terms & Conditions](https://www.imageconcepts.co.uk/hosting-terms-conditions/): Hosting Terms and Conditions
- [Adwords Brief](https://www.imageconcepts.co.uk/adwords-brief/): Business Name*Website* Campaign Start Date: MM slash DD slash YYYY What are the top products and/or services you would like us to target for your campaings?Why is this important? Helps identify what keywords to focus on, what products to feature in the ad text as well as what website landing page to link to.What makes your business different from competitors?Why is this important? Write compelling ad text that distinguishes the advertiser from other advertisers.Does your business have any special offers or discounts?*Why is this important? Write compelling ad text that distinguishes the advertiser from other advertisers. Yes No Please detail your offers*What area does your business serve (towns, cities or designated marketing areas (DMAs))?*Why is this important? Allows for the setting of local targeting options and inclusion of local specific information in the ad text.What is your target audience (if a specific demographic)?*What do you want the Google user who clicks on your ad to do once they get to your website?*Examples: Purchase a Product, Apply Online, View a Demo, Sign Up Now. Allows you to write a call to action letting users know what action you’d like them to take on the advertiser’s website. This can improve ROI for the advertiser.What is your monthly advertising budget?*Why is this important? Enables us to decide how many products or services you can develop ad campaigns for as well as what size keyword lists to build. Please enter a number greater than or equal to 400.AdWords Customer ID:When you're logged in to your AdWords account, you'll find this number in the upper righthand corner of AdWords pages in this format XXX-XXX-XXXX, where each X is a number. If you dont already have an account you can signup here https://ads.google.com/intl/en_uk/home/
- [](https://www.imageconcepts.co.uk/logo-brief/): Logo Design Brief
  Step 1 of 4 25% PurposeThis is your opportunity to tell us about the kind of logo you would like. The more information you give us here, the better the solution we will be able to provide. Ignore any questions that are not relevant.Business SnapshotWhat’s the name of your company?Website address What does your company do? What are the products and services you offer? Your Target Market or Markets?Tell us about your ideal customer. Who are they? How old are they? What gender are they? Where do they hang out online? What are their interests?Do your competitors have websites? If so, list them here so we can check them out. Design ConceptName to appear in the logo*Straplineif you have a strapline that you would like incorporating in your logoWould you like your logo to be* Text only Text and graphical icon Text and Monogram (text based icon) Graphic Elementif you have a graphical element in mind please add a quick descriptionHow do you want people to feel when they interact with your brand? Safe and secure, edgy and excited, exclusive and cool, like they belong?Do you have a preferred colour scheme you would like us to use?Are the any other logos in particular that you like the design of? Why?* Further Detials?Anything else you want to get off your chest?Name First Last Email
- [xmas video samples](https://www.imageconcepts.co.uk/xmas-video-samples/): https://vimeo.com/373906652
- [Cookie Policy](https://www.imageconcepts.co.uk/cookie-policy/): BACKGROUND:
- [GDPR – Request personal data](https://www.imageconcepts.co.uk/gdpr-request-personal-data/)
- [Web Designer/ Digital Marketer](https://www.imageconcepts.co.uk/web-designer-digital-marketer/): Job summary:
- [Christmas Greeting Videos](https://www.imageconcepts.co.uk/christmas-greeting-videos/)
- [5 website improvements to get more leads](https://www.imageconcepts.co.uk/5-website-improvements-to-get-more-leads/): This is my hope for you. Like most business owners, you are probably distracted and overwhelmed by the possibilities of doing business online.
- [My Courses](https://www.imageconcepts.co.uk/my-courses/)
- [Courses](https://www.imageconcepts.co.uk/courses-overview/)
- [Website Quote Enquiry](https://www.imageconcepts.co.uk/website-quote-enquiry/): We would love to hear from you! Please fill out this form and we will get in touch with you shortly.
- [Website Care](https://www.imageconcepts.co.uk/website-care/): We are busy Its’ true. Like Doctors in the 70’s and Accountants in the 80’s, good web developers are flat out these days and it doesn’t look like that’s going to change in a hurry. By signing up to one our website care packages you get the peace of mind we have put time aside to look after your best interests.
- [Pay per click advertising](https://www.imageconcepts.co.uk/web-services/pay-per-click-advertising/): Pay per click advertising or PPC is an effective way of driving customers to your website at the key moment when they are searching for your product or service.
- [Privacy Policy](https://www.imageconcepts.co.uk/privacy-policy/): Privacy Policy
- [Print Quote](https://www.imageconcepts.co.uk/print/print-quote/): Request a print quote
- [Leaflet Design](https://www.imageconcepts.co.uk/graphic-design/leaflet-design/): We have a wealth of experience of creating Flyers, Leaflets, Promotional Postcards and Mini brochures. If you want to promote your product or service then we can help.
- [Advertising Design](https://www.imageconcepts.co.uk/graphic-design/advertising-design/): We create adverts for local press, magazines and directories. With a blend of creativity and our experience of advert design, we can maximise your return on the money you spend on advertising space.
- [Brochure Design](https://www.imageconcepts.co.uk/graphic-design/brochure-design/): The great thing about our brochure designs is they often find their way to decision makers. We all lead busy lives, so if you can give your customer a tactile, interesting brochure that they can sit and browse over a cuppa (!) then you are onto a sure winner. In a digital driven world, we find that a great mix of online / offline can bring the best results.
- [Logo Design](https://www.imageconcepts.co.uk/graphic-design/logo-design/): We can design a unique, bespoke logo for your company to ensure you stand out from the crowd. It must not only have impact, but must leave your customer with the right first impression.
- [Print](https://www.imageconcepts.co.uk/print/): Whilst some printers can be fantastic at printing letterheads, they may not always be great at printing brochures.
- [Graphic Design](https://www.imageconcepts.co.uk/graphic-design/): Creative design that communicates with your target market
- [Blog](https://www.imageconcepts.co.uk/blog/)
- [Email Marketing](https://www.imageconcepts.co.uk/web-services/email-marketing/): Send Great Email Campaigns & Connect With Your Customers
- [Web Services](https://www.imageconcepts.co.uk/web-services/): We help Businesses get the most from the internet
- [Contacting Us](https://www.imageconcepts.co.uk/contacting-us/): If you have a project that you would think we may be able to help you with, then get in contact. We can arrange to meet for a coffee (or tea if you prefer, and possibly a couple of biscuits) to discuss how we can bring you more business and raise your brand awareness.
- [Our Work](https://www.imageconcepts.co.uk/work/)
- [Digital Design Agency in Harrogate, Image Concepts](https://www.imageconcepts.co.uk/digital-agency-harrogate-image-concepts/): We love working with our clients to get the most out of their online presence.
- [Ecommerce Website Design](https://www.imageconcepts.co.uk/web-services/ecommerce-website-design/): We create captivating websites that not only look great, but convert strangers into new customers.
- [Brochure Website Design](https://www.imageconcepts.co.uk/web-services/brochure-website-design/): We are Yorkshire web designers, that means we believe in great value for money, not just for us, but for all our customers. You can be sure that Image Concepts will create you a website your competition will look at with envy, and your customers will connect with.All our website designs are coded to the highest standards and are “search engine friendly”. This helps search engines index your website, starting you off on the right foot for getting new business from your new website.We have helped numerous businesses, from one man bands to large organisations, get online with a website that has helped them grow their business. We have done this by creating simply great, easy to navigate, websites that seduce customers.
- [Image Concepts Web Design Agency](https://www.imageconcepts.co.uk/): Based in our Harrogate design studio, our areas of expertise covers website design, digital consultancy and graphic design.We work with our clients to help them grow their businesses, we achieve this by designing integrated professional online and print marketing materials that communicate effectively and leave the right first impression.

## Projects
- [B2B Wholesale System](https://www.imageconcepts.co.uk/project/b2b-wholesale-system/): Client: NautilusIndustry: B2B Wholesale and DistributionDescription: Nautilus is a B2B wholesaler supplying a diverse range of products to retailers. As a wholesale provider, Nautilus needed a powerful, scalable online platform to manage their extensive product catalogue, streamline pricing for various customer groups, and simplify financial tracking. The platform needed to cater to a complex set of requirements, including tiered pricing, customised product availability, retailer profit tracking, and seamless accounting integration.
- [Mental Health Online Learning](https://www.imageconcepts.co.uk/project/mental-health-online-learning/): Client: Blue Mental Health SupportIndustry: Mental Health and WellbeingDescription: Blue Mental Health Support is a mental health organization dedicated to providing accessible services and educational resources to those seeking support. The organization offers counseling, support groups, educational materials, and online courses to empower individuals on their mental health journey. Blue Mental Health Support needed a comprehensive digital solution that combined their public-facing website with a robust online learning management system (LMS) for delivering mental health courses.
- [Northumbria Healthcare Facilities Management](https://www.imageconcepts.co.uk/project/northumbria-healthcare-facilities-management/): Client: NHS Facilities Management (NHFM)Industry: Healthcare Facilities ManagementDescription: NHS Facilities Management (NHFM) is dedicated to managing and maintaining NHS healthcare facilities, providing services such as property maintenance, logistical support, and overall operational management. NHFM needed a professional website to showcase their service offerings and demonstrate their critical role in ensuring that NHS facilities run smoothly and efficiently.
- [NHS Deep Cleaning Service](https://www.imageconcepts.co.uk/project/nhs-deep-cleaning-service/): Client: NHS Deep Cleaning ServiceIndustry: Healthcare and SanitationDescription: The NHS Deep Cleaning Service specializes in providing essential deep cleaning and sanitation services across healthcare facilities. Operating under the NHS umbrella, the service plays a critical role in maintaining hygiene standards that protect patients, healthcare workers, and visitors in various NHS facilities. The client needed a content-managed website that reflects the NHS brand identity and communicates their services clearly and effectively.
- [Decontamination Training Website](https://www.imageconcepts.co.uk/project/1394/): Wordpress Content Management System Website Planning Website Design Website Development Website Hosting
- [Engineering website](https://www.imageconcepts.co.uk/project/1384/): Customer: Phoenix Services ltd Wordpress Content Management System Website Planning Website Design Website Development Website Hosting
- [NTHS Facilities Website](https://www.imageconcepts.co.uk/project/1377/): Customer: NTH Solutions Logo & Brand Design Wordpress Content Management System Website Planning Website Design Website Development Website Hosting Custom quoting system
- [Furniture Manufacturer Website Design](https://www.imageconcepts.co.uk/project/furniture-manufacturer-website-design/): Customer: Yorkshire Swing Seats Wordpress Content Management System Website Planning Website Design Website Development Website Hosting
- [Yorkshire Car Storage Website](https://www.imageconcepts.co.uk/project/yorkshire-car-storage-website/): Customer: Yorkshire Car Storage Logo Design Wordpress Content Management System Website Planning Website Design Website Development Website Hosting
- [Fitness Website Design](https://www.imageconcepts.co.uk/project/fitness-website-design/): Customer: Yarrow Nutrition Logo Design Wordpress Content Management System Website Planning Website Design Website Development Website Hosting
- [Construction Website Design](https://www.imageconcepts.co.uk/project/construction-website-design/): Customer: William Birch Construction Content Management System Website Planning Website Design Website Development Website Hosting
- [RSC Website & Brand Design](https://www.imageconcepts.co.uk/project/rsc-website-brand-design/): Customer: Retail System Consultants Wordpress Content Management System Website Planning Website Design Website Development Website Hosting
- [NFBUK Website Design](https://www.imageconcepts.co.uk/project/nfbuk-website-design/): Customer: National Federation of the Blind of the UK Content Management System Website Planning Website Design Website Development Website Hosting
- [AV Furniture Website](https://www.imageconcepts.co.uk/project/av-furniture-website/): Customer: JM Supplies Wordpress Content Management System Website Planning Website Design Website Development Website Hosting
- [Accountants Website](https://www.imageconcepts.co.uk/project/accountants-website/): Customer: Aysgarth Accountants Wordpress Content Management System Website Planning Website Design Website Development Website Hosting Ongoing website support
- [Chiropractic Website](https://www.imageconcepts.co.uk/project/chiropractic-website/): View Live Site
- [Gas Engineer Website](https://www.imageconcepts.co.uk/project/gas-engineer-website/): Content Managed Website
- [Airvest Website](https://www.imageconcepts.co.uk/project/airvest-website/): View Live Site
- [Solar Shading Manufacturer Website](https://www.imageconcepts.co.uk/project/solar-shading-manufacturer-website/): Customer: Solinear Content Management System Website Planning Website Design Website Development Website Hosting Ongoing Digital Marketing
- [Wood Yard Ecommerce Website](https://www.imageconcepts.co.uk/project/wood-yard-ecommerce-website/): Customer: Dickson Timber Brand Design Content Management System Ecommerce Website Planning Website Design Website Development Website Hosting Custom Fencing Calculator
- [Ecommerce Website – Manufacturing](https://www.imageconcepts.co.uk/project/ecommerce-website-manufacturing/): Customer: Lynd Wordpress Content Management System Ecommerce Website Planning Website Design Website Development Website Hosting
- [Pr website design](https://www.imageconcepts.co.uk/project/pr-website-design/): Customer: A2B PR Wordpress Content Management System Website Planning Website Design Website Development Website Hosting
- [Website Design VCL](https://www.imageconcepts.co.uk/project/website-design-vcl/): Customer: VCL Content Management System Website Planning Website Design Website Development Website Hosting
- [Website Design Adverta](https://www.imageconcepts.co.uk/project/website-design-adverta/): Customer: Adverta Wordpress Content Management System Website Planning Website Design Website Development Website Hosting
- [Carmaster Garage Website Design](https://www.imageconcepts.co.uk/project/carmaster-garage-website-design/): Customer: Carmaster Garage Brand Design Wordpress Content Management System Website Planning Website Design Website Development Website Hosting

## Content Blocks
- [Project](https://www.imageconcepts.co.uk/ct_content_block/project/): Project Decon Solutions