Case Study: Blue Mental Health Support – Custom Website and Learning Management System Development
Client Overview
Client: Blue Mental Health Support
Industry: Mental Health and Wellbeing
Description: Blue Mental Health Support is a mental health organization dedicated to providing accessible services and educational resources to those seeking support. The organization offers counseling, support groups, educational materials, and online courses to empower individuals on their mental health journey. Blue Mental Health Support needed a comprehensive digital solution that combined their public-facing website with a robust online learning management system (LMS) for delivering mental health courses.
Challenge
Blue Mental Health Support wanted a solution that would:
- Integrate a Learning Management System (LMS): The organization needed an LMS that would allow users to access mental health courses, track their progress, and engage with content in a structured manner.
- Facilitate Seamless Subscription Payments: With a focus on user experience, they needed a custom payment integration that would allow users to easily subscribe to paid courses and resources.
- Provide Engaging, Interactive Content: Blue Mental Health Support wanted interactive elements, including flip books for course content, to enhance the learning experience.
- Drive Traffic Through Marketing Landing Pages: To support their outreach and marketing efforts, the site needed dedicated landing pages for campaigns and targeted marketing.
- Integrate with Salesforce: To streamline data collection and client management, Salesforce integration was required to ensure seamless lead tracking and customer relationship management (CRM).
- Set Up Advanced Google Analytics: Understanding user behavior was key to refining services and measuring the success of their online offerings, so advanced Google Analytics tracking was essential.
Solution
To meet these complex requirements, we delivered a multi-functional digital platform that seamlessly combines website features with LMS capabilities:
- Learning Management System (LMS): We developed a user-friendly LMS integrated directly into the website. The LMS offers:
- Progress Tracking: Users can monitor their progress across various mental health courses.
- Interactive Course Content: Flip books and multimedia materials were added to enhance engagement, allowing users to interact with educational resources in an immersive way.
- Personalized Dashboards: Each user has access to a personalized dashboard, where they can resume courses, view upcoming modules, and manage their subscriptions.
- Subscription Payment Integration: To facilitate easy access to paid content, we created a custom subscription payment system:
- Secure Payments: Integrated with popular payment gateways, the subscription feature provides a secure and seamless checkout experience.
- Automated Billing and Account Management: Users can set up recurring payments and manage their subscription status easily, giving them continuous access to premium content.
- Engaging Marketing Landing Pages: To support targeted campaigns, we designed landing pages that can be quickly customized and launched to attract specific audiences. These pages highlight mental health topics, courses, and events, creating streamlined user journeys for new visitors.
- Salesforce Integration: We implemented Salesforce integration to ensure that all user data collected on the site, including course sign-ups and inquiries, flows directly into the client’s CRM. This setup allows Blue Mental Health Support to manage and follow up on leads effectively, keeping client interactions personalized and organized.
- Advanced Google Analytics Setup: For data-driven decision-making, we set up advanced tracking in Google Analytics:
- User Behavior Tracking: With detailed tracking on course engagement, subscription sign-ups, and landing page performance, the organization gains deep insights into how users interact with the site.
- Conversion Funnel Analysis: We implemented goals and funnels within Google Analytics, helping Blue Mental Health Support track user journeys from initial visits to final conversions, such as course enrollment or subscription.
Results
Since launching the enhanced website and LMS, Blue Mental Health Support has seen:
- Improved User Engagement: User interactions have increased, particularly on course pages, indicating the LMS and interactive flip books are effectively engaging users.
- Higher Conversion Rates: The custom subscription payment integration has simplified the subscription process, resulting in a 30% increase in course subscriptions and premium content access.
- Streamlined Lead Management: With Salesforce integration, the team can now efficiently manage and follow up with new leads, improving their outreach and response times.
- Actionable Insights through Analytics: Advanced Google Analytics tracking has provided clear visibility into user behavior, allowing for data-driven enhancements to content and user experience.
