Case Study: NHS Facilities Management (NHFM) – Custom-Branded, Content-Managed Website Development
Client Overview
Client: NHS Facilities Management (NHFM)
Industry: Healthcare Facilities Management
Description: NHS Facilities Management (NHFM) is dedicated to managing and maintaining NHS healthcare facilities, providing services such as property maintenance, logistical support, and overall operational management. NHFM needed a professional website to showcase their service offerings and demonstrate their critical role in ensuring that NHS facilities run smoothly and efficiently.
Challenge
NHFM approached us with a need for a website that would:
- Reflect Their Unique Brand: While connected to NHS services, NHFM wanted a distinct, professional website that would communicate their own brand identity and service-oriented mission.
- Provide a Flexible Content Management System (CMS): Given the dynamic nature of facilities management, NHFM required an intuitive CMS to enable staff to frequently update service descriptions, post announcements, and keep information current without needing technical expertise.
- Highlight Their Service Offerings: The website needed to effectively present NHFM’s comprehensive range of services and their commitment to maintaining high operational standards across NHS facilities.
The goal was to create a functional, user-friendly website that both informed stakeholders and showcased NHFM’s essential work in healthcare facilities management.
Solution
To address NHFM’s unique requirements, we designed and developed a website with an emphasis on brand distinction, easy content management, and user accessibility:
- Distinct Brand Design:
- Working closely with NHFM, we developed a custom design that conveys their brand’s identity independently from the broader NHS style, using a unique color palette, typography, and layout that underscore NHFM’s professional and service-oriented values.
- The design prioritizes clarity, with a clean and organized layout that allows stakeholders to quickly find relevant information about NHFM’s services.
- Content Management System (CMS):
- We implemented a flexible, user-friendly CMS, allowing NHFM’s team to manage content independently and ensure their service information remains current.
- Modular Editing: Using modular sections, the CMS enables easy updates to service descriptions, news items, and team announcements, giving NHFM full control over the site’s content.
- SEO Optimization: Custom SEO tools within the CMS enable NHFM to optimize their pages for search engines, increasing visibility and engagement among key audiences.
- User-Centered Design and Navigation:
- The website’s structure is intuitive, with dedicated sections for services, case studies, and contact information, ensuring users can quickly find what they need.
- Accessible design elements such as scalable fonts and clear calls-to-action make the site user-friendly for a diverse audience, from NHS stakeholders to facility managers and contractors.
- Service pages highlight NHFM’s expertise in facilities management, detailing the range of services they provide and featuring case studies that demonstrate their role in supporting healthcare facilities.
Results
Since the launch of the NHFM website, the project has yielded:
- Increased Brand Recognition: NHFM now has a distinct online presence that highlights their unique contributions to healthcare facilities management, helping establish their brand as a trusted service provider within the NHS network.
- Improved Content Flexibility: The CMS has empowered NHFM’s team to independently manage updates, ensuring the website remains a reliable source of up-to-date information for stakeholders.
- Enhanced User Engagement: The website’s accessible, professional design has made it easy for visitors to navigate, find relevant information, and engage with NHFM’s content.
