Sadly, attracting viewers isn’t enough to ensure the success of your business in the online marketplace. You need to attract viewers who belong to your company’s target demographic. For example, there’s no point in creating a website that attracts hundreds of adolescent and young adult viewers if your products or services are geared towards more well-off, middle-aged or older customers. Your viewers might spend time on your website, but they’re unlikely to invest in your products or services if they don’t belong to the correct demographic. Is your website attracting plenty of viewers, but none from your target market? If so, here at Image Concepts we can help. In today’s blog, we’ll talk about the main reasons that your site may be attracting the wrong demographic and how you can combat the problem.
1. Targeting of SEO
Different demographics search for different types of keywords. To return to the example we used in the introduction, younger web-users may use slang and abbreviations when searching the web, but older users are more likely to use formal terminology. Meanwhile, more experienced internet users may know how to use long-tail keywords and localised keywords to narrow their searches and obtain highly-relevant results, whereas newer web-users might use very short search queries. Think about the types of keywords your target demographic is likely to search for and compare them to the language used on your site. If you’re not speaking the ‘keyword language’ of your target demographic, you’re not going to attract them. However, there’s no need to panic because we can help you create search engine optimised content that will attract the viewers your really want.
2. Aesthetic of website design
Does your website’s visual design reflect the demographic you want to attract? People can sometimes be attracted to a site (or, conversely, avoid it) based on its appearance. As a result, it’s vital that your site’s layout, imagery, colour scheme and font reflect the interests and aesthetic preferences of the demographic you wish to attract. To correct this problem, you simply need to update your site’s appearance. If you’re unsure of how to design a website that appeals to a specific demographic, we’re here to help.
3. Online promotion
It’s important to think about how you’re promoting your site and marketing your business online. Do your PPC ads really reflect the type of brand voice your target demographic would be interested in? Have you built back-links with sites that they’re likely to visit? You may be attracting the wrong demographic simply because your marketing appeals to them more than your target demographic, or because your back-links are on the wrong sites. As experts in online marketing, we can help you correct these mistakes.
Here at Image Concepts, we understand that it’s important to attract potential customers, not just viewers. If you would like any more help doing this, don’t delay: get in touch with us today.