Whether you’re a small business or a multinational, having a consistent approach across your website design and branding is vital. But just why should you put consistency at the top of your agenda?<\/p>\n
Consistent website design is not about taking a boring or less creative approach, but by making sure the graphic design and structure of a site adheres to the same style or uses common elements, it can help to make navigation much easier. It ensures visitors know where to go and what to expect from each page, reducing confusion, and even bounce rates. A consistent website design is especially useful if you own an ecommerce site.<\/p>\n
Most importantly, when your website design is consistent, in terms of colours, sizes, fonts, and even aspects such as choice of images, buttons, lists, and other icons, it not only helps to reinforce your brand and identity, but it can create a very polished, slick and professional look. A good website and graphic design business can help achieve this for you.<\/p>\n
As the internet has opened up marketing and communication channels, there are now more ways than ever before to contact customers and relay messages about your brand. The challenge of this is that, as well as making sure your website is visually consistent, you’ll also need to ensure that what you say, no matter where you say it, follows a consistent approach.<\/p>\n
Whether you tweet or add posts on social media, send out marketing campaigns, write a blog, advertise in leaflets or reply to customer comments, every form of communication should adopt the same, coherent style and message that reflects your company branding, values and ethos. This isn’t just beneficial to get customers to become familiar with who you are and what you stand for, but search engines prefer it too, so it may even help to enhance your search engine optimisation strategies.<\/p>\n
As your company grows, and various staff members communicate with your customers, it is vital to address the issue of consistency, so that everyone is working in the same style and following the same guidelines and brand messages.<\/p>\n","protected":false},"excerpt":{"rendered":"
Whether you’re a small business or a multinational, having a consistent approach across your website design and branding is vital. But just why should you put consistency at the top of your agenda? Consistent website design is not about taking a boring or less creative approach, but by making sure the graphic design and structure […]<\/p>\n","protected":false},"author":1,"featured_media":1016,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.imageconcepts.co.uk\/wp-json\/wp\/v2\/posts\/1015"}],"collection":[{"href":"https:\/\/www.imageconcepts.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.imageconcepts.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.imageconcepts.co.uk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.imageconcepts.co.uk\/wp-json\/wp\/v2\/comments?post=1015"}],"version-history":[{"count":0,"href":"https:\/\/www.imageconcepts.co.uk\/wp-json\/wp\/v2\/posts\/1015\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.imageconcepts.co.uk\/wp-json\/wp\/v2\/media\/1016"}],"wp:attachment":[{"href":"https:\/\/www.imageconcepts.co.uk\/wp-json\/wp\/v2\/media?parent=1015"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.imageconcepts.co.uk\/wp-json\/wp\/v2\/categories?post=1015"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.imageconcepts.co.uk\/wp-json\/wp\/v2\/tags?post=1015"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}