Search engine optimisation is now an essential part of every small businesses marketing plan – but are you getting it right? To help your business make the most of its SEO, here are three things every small business should know.<\/p>\n
1. There is no quick fix<\/strong><\/p>\n Lots of small businesses think that they can solve all of their SEO issues with one quick fix – but this isn’t the case. You will see plenty of blogs and websites claiming to offer a shortcut to SEO success for small businesses, but all they’re really trying to do is take your money. Drafting and implementing a good quality SEO strategy takes a considerable amount of time and effort, and you’ll only harm your business in the long run by trying to take shortcuts.<\/p>\n 2. You can’t cheat Google<\/strong><\/p>\n No matter how cunning your marketing department is, you won’t be able to cheat Google. Lots of small businesses think they can get around Google’s content policies by stuffing keywords and duplicating landing page content in new ways, but in the end Google will catch up with you, and will then make sure it punishes your business by lowering your ranking. The ideal way to implement your SEO policy is by working with Google to make your website the best and most optimised it can be. That way you get great search engine rankings and an interesting, informative website that’s not full of content designed only to fool Google into upping your rankings.<\/p>\n 3. It is worth hiring a professional to take care of your SEO for you<\/strong><\/p>\n The internet is full of quick tips and tricks for SEO, and whilst a lot of these can be really beneficial ways to tweak or alter your SEO, they are not detailed enough to base your entire SEO strategy on. That’s why it’s essential that as a small business you work with marketers and SEO professionals to design, implement and maintain your SEO strategy in the first instance. That way you’ll give your website a solid SEO foundation that you can then tweak or make changes to as you please, using the wealth of information available online.<\/p>\n","protected":false},"excerpt":{"rendered":" Search engine optimisation is now an essential part of every small businesses marketing plan – but are you getting it right? To help your business make the most of its SEO, here are three things every small business should know. 1. There is no quick fix Lots of small businesses think that they can solve […]<\/p>\n","protected":false},"author":1,"featured_media":711,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[19,20],"tags":[],"_links":{"self":[{"href":"https:\/\/www.imageconcepts.co.uk\/wp-json\/wp\/v2\/posts\/706"}],"collection":[{"href":"https:\/\/www.imageconcepts.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.imageconcepts.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.imageconcepts.co.uk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.imageconcepts.co.uk\/wp-json\/wp\/v2\/comments?post=706"}],"version-history":[{"count":0,"href":"https:\/\/www.imageconcepts.co.uk\/wp-json\/wp\/v2\/posts\/706\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.imageconcepts.co.uk\/wp-json\/wp\/v2\/media\/711"}],"wp:attachment":[{"href":"https:\/\/www.imageconcepts.co.uk\/wp-json\/wp\/v2\/media?parent=706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.imageconcepts.co.uk\/wp-json\/wp\/v2\/categories?post=706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.imageconcepts.co.uk\/wp-json\/wp\/v2\/tags?post=706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}