{"id":753,"date":"2015-07-08T12:30:13","date_gmt":"2015-07-08T11:30:13","guid":{"rendered":"https:\/\/www.imageconcepts.co.uk\/?p=753"},"modified":"2015-07-27T19:00:19","modified_gmt":"2015-07-27T18:00:19","slug":"2-ways-local-businesses-can-get-ahead-with-their-seo","status":"publish","type":"post","link":"https:\/\/www.imageconcepts.co.uk\/2-ways-local-businesses-can-get-ahead-with-their-seo\/","title":{"rendered":"2 ways local businesses can get ahead with their SEO"},"content":{"rendered":"

Search engine optimisation (SEO) is one of the most important parts of running a successful online business. Being searchable in Google<\/a> and other major search engines means that more customers can find you, and increases the stature and reputability of your business in your field. Local businesses often struggle with getting their SEO right, as they usually do not have a specialist SEO consultant on board. So to help all the local businesses out there get ahead with SEO, here’s two top tips.<\/p>\n

1. Consistency is key<\/h3>\n

Local SEO is all about consistency, especially regarding your information. As a local business, you need to make sure your prospective customers know exactly where to find you and how to get hold of you, so post your address, phone number, and contact information on all of your online property, including your blog, social media pages, and website. Posting your contact information on all your pages will also increase the number of natural location keywords on your website, which will improve your ranking for searches including these terms over time.<\/p>\n

It’s a good idea to keep your essential information written out in a Word document and saved on your network or hard drive. That way, you can open it whenever you need it and have access to all the information you may need. This means that the content and formatting of your information will always be consistent, which should improve your search engine rankings for local searches over time.<\/p>\n

2. Make the most of directory listings<\/h3>\n

When Google is indexing your webpages, one of the main things it looks for is high quality, verifiable links. This means links to other, established websites<\/a> that include information about your business. For local businesses, the most important links to include are those to your listings in local and national directories, such as Yell, Thomson Local, and others that may be related specifically to your business. Doing this will improve your ranking for local searches over time, as Google will be able to verify that you are who you say you are. This will also give your customers peace of mind, and will let them know that they are dealing with a verified, established business.<\/p>\n

 <\/p>\n

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Search engine optimisation (SEO) is one of the most important parts of running a successful online business. Being searchable in Google and other major search engines means that more customers can find you, and increases the stature and reputability of your business in your field. Local businesses often struggle with getting their SEO right, as […]<\/p>\n","protected":false},"author":1,"featured_media":754,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[19,20],"tags":[],"_links":{"self":[{"href":"https:\/\/www.imageconcepts.co.uk\/wp-json\/wp\/v2\/posts\/753"}],"collection":[{"href":"https:\/\/www.imageconcepts.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.imageconcepts.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.imageconcepts.co.uk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.imageconcepts.co.uk\/wp-json\/wp\/v2\/comments?post=753"}],"version-history":[{"count":0,"href":"https:\/\/www.imageconcepts.co.uk\/wp-json\/wp\/v2\/posts\/753\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.imageconcepts.co.uk\/wp-json\/wp\/v2\/media\/754"}],"wp:attachment":[{"href":"https:\/\/www.imageconcepts.co.uk\/wp-json\/wp\/v2\/media?parent=753"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.imageconcepts.co.uk\/wp-json\/wp\/v2\/categories?post=753"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.imageconcepts.co.uk\/wp-json\/wp\/v2\/tags?post=753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}