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Any company that has taken part in an exhibition knows that it\u2019s a great opportunity to meet new customers, raise brand awareness and forge new partnerships. If you get it right, that is; if not, you can stand glumly in the corner while your competition gets all the attention.<\/p>\n
So how do you stand out from the crowd at an exhibition? Here are some helpful hints.<\/strong><\/p>\n You need bold, slick graphics that grab people\u2019s attention from the other side of the road or room. An exhibition is not the time to be shy and retiring; make sure people can read your logos and use high-quality display advertising to make sure people know what you do by the time they’ve walked past. Be clear, be stylish and be bold.<\/p>\n Don\u2019t accept a spot that is tucked away in a corner, insist on seeing the floor plan and make sure you\u2019ll get a stand that is right in the visitors\u2019 path. You might have to spend a little more, but the costs of attending a show soon rack up and you owe it to yourself to make sure you have a prime location. It will pay off in the end.<\/p>\n It\u2019s all well and good having the senior managers on the stand but you should also have a selection of exhibition specialists that know the game well. Standing all day, smiling and enticing people on to the stand is a surprisingly difficult skill and unless you have a number of attractive natural sales people on your staff, hire them in.<\/p>\n A freebie always gets people on to your stand, so if it\u2019s a specially printed notebook with your company logo, contact details and your ethos inside or even a USB stick, people love free. It will be well worth the investment and do it properly; don\u2019t burn your own CDs and scribble on them before handing them out. Think presentation at every stage.<\/p>\n An exhibition is a long, hard slog for everybody, so if you can provide a sofa, a chill-out area and a coffee machine, you\u2019ll be everyone\u2019s best friend. It will also help you secure meetings with new contacts.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” padding_mobile=”off” background_color=”#179b38″ allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” gutter_width=”3″ parallax_1=”off” parallax_method_1=”off” parallax_2=”off” parallax_method_2=”off” column_padding_mobile=”on”][et_pb_column type=”1_2″][et_pb_cta admin_label=”5 THINGS CTA” global_module=”879″ saved_tabs=”all” title=”Download our Free Ebook” button_url=”\/5-website-improvements-to-get-more-leads\/” url_new_window=”off” button_text=”FREE EBOOK” use_background_color=”on” background_color=”#179b38″ background_layout=”dark” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_padding=”10|||” custom_button=”off” button_letter_spacing=”0″ button_use_icon=”default” button_icon_placement=”right” button_on_hover=”on” button_letter_spacing_hover=”0″]<\/p>\n [\/et_pb_cta][\/et_pb_column][et_pb_column type=”1_2″][et_pb_image admin_label=”Image” src=”https:\/\/www.imageconcepts.co.uk\/wp-content\/uploads\/2015\/08\/5-things-ebook-cover.jpg” show_in_lightbox=”off” url_new_window=”off” animation=”left” sticky=”off” align=”left” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_margin=”|10||”] [\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Any company that has taken part in an exhibition knows that it\u2019s a great opportunity to meet new customers, raise brand awareness and forge new partnerships. If you get it right, that is; if not, you can stand glumly in the corner while your competition gets all the attention. So how do you stand out […]<\/p>\n","protected":false},"author":1,"featured_media":968,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":" Any company that has taken part in an exhibition knows that it\u2019s a great opportunity to meet new customers, raise brand awareness and forge new partnerships. If you get it right, that is; if not, you can stand glumly in the corner while your competition gets all the attention.<\/p> So how do you stand out from the crowd at an exhibition? Here are some helpful hints.<\/p> 1. Go big on your display<\/p> You need bold, slick graphics that grab people\u2019s attention from the other side of the road or room. An exhibition is not the time to be shy and retiring; make sure people can read your logos and use high-quality display advertising to make sure people know what you do by the time they've walked past. Be clear, be stylish and be bold.<\/p> 2. Get the right spot<\/p> Don\u2019t accept a spot that is tucked away in a corner, insist on seeing the floor plan and make sure you\u2019ll get a stand that is right in the visitors\u2019 path. You might have to spend a little more, but the costs of attending a show soon rack up and you owe it to yourself to make sure you have a prime location. It will pay off in the end.<\/p> 3. Get help<\/p> It\u2019s all well and good having the senior managers on the stand but you should also have a selection of exhibition specialists that know the game well. Standing all day, smiling and enticing people on to the stand is a surprisingly difficult skill and unless you have a number of attractive natural sales people on your staff, hire them in.<\/p> 4. Offer them something<\/p> A freebie always gets people on to your stand, so if it\u2019s a specially printed notebook with your company logo, contact details and your ethos inside or even a USB stick, people love free. It will be well worth the investment and do it properly; don\u2019t burn your own CDs and scribble on them before handing them out. Think presentation at every stage.<\/p> 5. Get clever<\/p> An exhibition is a long, hard slog for everybody, so if you can provide a sofa, a chill-out area and a coffee machine, you\u2019ll be everyone\u2019s best friend. It will also help you secure meetings with new contacts.<\/p>","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[14,20],"tags":[],"_links":{"self":[{"href":"https:\/\/www.imageconcepts.co.uk\/wp-json\/wp\/v2\/posts\/819"}],"collection":[{"href":"https:\/\/www.imageconcepts.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.imageconcepts.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.imageconcepts.co.uk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.imageconcepts.co.uk\/wp-json\/wp\/v2\/comments?post=819"}],"version-history":[{"count":0,"href":"https:\/\/www.imageconcepts.co.uk\/wp-json\/wp\/v2\/posts\/819\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.imageconcepts.co.uk\/wp-json\/wp\/v2\/media\/968"}],"wp:attachment":[{"href":"https:\/\/www.imageconcepts.co.uk\/wp-json\/wp\/v2\/media?parent=819"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.imageconcepts.co.uk\/wp-json\/wp\/v2\/categories?post=819"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.imageconcepts.co.uk\/wp-json\/wp\/v2\/tags?post=819"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}1. Go big on your display<\/h3>\n
2. Get the right spot<\/h3>\n
3. Get help<\/h3>\n
4. Offer them something<\/h3>\n
5. Get clever<\/h3>\n
5 website improvements every business can make in the next week to get more leads<\/h4>\n