{"id":890,"date":"2015-09-02T09:40:47","date_gmt":"2015-09-02T08:40:47","guid":{"rendered":"https:\/\/www.imageconcepts.co.uk\/?p=890"},"modified":"2015-09-02T09:41:26","modified_gmt":"2015-09-02T08:41:26","slug":"avoiding-the-common-mistakes-of-business-logo-design","status":"publish","type":"post","link":"https:\/\/www.imageconcepts.co.uk\/avoiding-the-common-mistakes-of-business-logo-design\/","title":{"rendered":"Avoiding the common mistakes of business logo design"},"content":{"rendered":"<p>First impressions are all-important for small businesses. When you&#8217;re operating in a vastly competitive environment, coming up against much larger and better-resourced rival companies, you&#8217;ve got to make a real splash to get noticed. This means devising a catchy name, developing great products and services, designing a great website and creating a fantastic logo. These are almost prerequisites for long-term success.<\/p>\n<p>But what if you&#8217;re all about strategy and logistics rather than a creative mind? Unless you&#8217;ve got design expertise, it isn&#8217;t easy to create high-quality, bespoke marketing materials for your business. You need to be skilled with design programs and understand the way shapes and colours interact, otherwise you&#8217;ll struggle to produce a logo of the necessary standard. In the long run, this may cost you customers and revenue.<\/p>\n<p>It&#8217;s one of the reasons that so many small businesses bring in the experts for important design tasks, such as creating a logo. Outsourcing your logo design to a specialist means you&#8217;re less likely to make the usual mistakes other companies fall for, which include:<\/p>\n<ul>\n<li>Opting for a trend-reliant logo, which looks out of date after a couple of years and needs replacing<\/li>\n<li>Designing a logo which suits your own personal tastes, rather than those of your target audience<\/li>\n<li>Utilising stock art which could potentially be found on other companies&#8217; logos<\/li>\n<li>Creating an overly complex logo which is confusing to the eye<\/li>\n<li>Creating a colour-reliant logo, which does not work when viewed in black and white, or when colours are slightly distorted<\/li>\n<li>Using too many fonts, or choosing a font which gives the wrong impression about your company\/brand<\/li>\n<li>Plagiarising other companies logos and infringing on their intellectual property rights<\/li>\n<\/ul>\n<p>It&#8217;s all too easy to fall into the common traps when <a href=\"https:\/\/www.imageconcepts.co.uk\/graphic-design\/logo-design\/\">designing a business logo<\/a>, so it really isn&#8217;t worth taking the risk if you&#8217;re not confident in your design knowledge and expertise. Designing an ineffective logo can prove to be a costly mistake when you have to reproduce all your company&#8217;s marketing materials using the replacement design. It&#8217;s much better to do the job properly first time round.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>First impressions are all-important for small businesses. When you&#8217;re operating in a vastly competitive environment, coming up against much larger and better-resourced rival companies, you&#8217;ve got to make a real splash to get noticed. This means devising a catchy name, developing great products and services, designing a great website and creating a fantastic logo. These [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":891,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[14,20],"tags":[],"_links":{"self":[{"href":"https:\/\/www.imageconcepts.co.uk\/wp-json\/wp\/v2\/posts\/890"}],"collection":[{"href":"https:\/\/www.imageconcepts.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.imageconcepts.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.imageconcepts.co.uk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.imageconcepts.co.uk\/wp-json\/wp\/v2\/comments?post=890"}],"version-history":[{"count":0,"href":"https:\/\/www.imageconcepts.co.uk\/wp-json\/wp\/v2\/posts\/890\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.imageconcepts.co.uk\/wp-json\/wp\/v2\/media\/891"}],"wp:attachment":[{"href":"https:\/\/www.imageconcepts.co.uk\/wp-json\/wp\/v2\/media?parent=890"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.imageconcepts.co.uk\/wp-json\/wp\/v2\/categories?post=890"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.imageconcepts.co.uk\/wp-json\/wp\/v2\/tags?post=890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}