One of the most important parts of any website is its landing pages. They are the first part of your site that many web-users will encounter and they are vital for guiding those users inwards towards relevant pages. Because they are such an integral part of good website design, landing pages should always be very high-quality. But what features should your landing pages have in order to be seen in the SERPs and appeal to viewers?
1. Impeccable keyword-based SEO
Search engine optimisation is important for every part of your site, but it is absolutely essential for landing pages. The purpose of a landing page is to be noticed by prospective customers, which will enable you to draw them into your website. In order to get noticed, however, they need to rank highly in the SERPs; they must make effective use of long-tail keywords, product-specific keywords, local keywords and core keywords that relate to your business as a whole. Here at Image Concepts, we’re SEO experts, so we can help ensure that your landing pages rank highly in the SERPs for the correct keywords.
2. Images or videos
Your landing pages should show off your products or services using images or videos in order to stimulate your viewers’ interest and persuade them to venture further into your website. It’s important to use good-looking, high resolution images and videos that demonstrate the high level of professionalism that your business aspires to. It is also important to choose just one or two very high-quality images or videos, as overloading your landing page with content can make it look untidy or overwhelming. As experienced web designers, we can help you create or choose the perfect images and videos and incorporate them seamlessly into your landing pages.
3. An introduction
Remember that many of the people who arrive on your landing pages won’t have heard of your business. It’s vital that you use your landing page to explain what your business has to offer in order to win your prospective customers’ trust and grab their attention. Think of it as a sales pitch: you have to sell yourself to consumers to prevent them navigating away from your page. Naturally, we can help you assemble the right introduction.
The best websites deserve the best landing pages. By incorporating the features we’ve listed above, you can ensure that your landing pages get noticed and impress everyone who sees them.