Making your website accessible
If you have ever built a website then you will know that a great deal of planning can go into making the pages look nice, function well, and be viewable on different devices. But what if your site needs to…
Category Search Engine Optimisation
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How to use landing pages to drive more conversions
How to use landing pages to drive more conversions If you manage your own business then most likely you will have a website to promote and advertise your services. But did you know you can get more out of your…
Why you should invest in content marketing
Content marketing is an effective means of engaging with your audience in a way they find useful. You should aim to regularly produce content which your followers find interesting, to ensure your brand is at the forefront of their thoughts.…
Should I install a security certificate on my website?
Internet security is extremely important in the 21st century, but with so much information, terms and techniques, how can you be sure you are getting the correct information? We have put together a simple guide to the main pros and…
Targeting the right demographic through web design, marketing and SEO
Sadly, attracting viewers isn’t enough to ensure the success of your business in the online marketplace. You need to attract viewers who belong to your company’s target demographic. For example, there’s no point in creating a website that attracts hundreds…
Simple ways to boost your site in the search engine rankings
The importance of search engine optimisation (SEO) for your website can’t be overstated. With more people searching for products and services online than ever before, and with attention spans getting shorter, if your business isn’t on the first page of…
It’s time to start thinking about SEO… even if your business isn’t open to the public yet
If you are in the process of founding a business or are planning on founding one in the near future, you need to start thinking about search engine optimisation now. It is vital to develop a sound SEO strategy before…
3 simple ways to drive more traffic to your website
[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” text_font_size=”14″ use_border_color=”off” border_color=”#ffffff” border_style=”solid”] Investing in a well-designed and responsive website is now more important than ever, but what is even more important is ensuring your website is visible and experiencing a high…
How to use evergreen and topical content effectively in your SEO campaign
[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” text_font_size=”14″ use_border_color=”off” border_color=”#ffffff” border_style=”solid”] If you run a small business, it’s vital that your website features content that can attract viewers and help you cultivate a good position in the SERPs. No matter…
If you want more customers, you need to convert website viewers
[et_pb_section][et_pb_row][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] You have probably heard the term ‘conversion rate optimisation’ in relation to web development and website design. But what does it actually mean? Your website’s ‘conversion rate’ refers to how successful it…