Hey there, digital pioneers and web wizards! Ever glance down at the humble footer of a website and wonder, “What’s with the tiny text down here?” Well, strap in, because we’re diving into the riveting world of copyright notices—a saga…
There is a common misconception that social media use can elicit high-quality fresh leads from clients interested in using your service. While social media has its place for advertising and promotional purposes, it is hard to generate leads from social…
If you have ever built a website then you will know that a great deal of planning can go into making the pages look nice, function well, and be viewable on different devices. But what if your site needs to…
One of the biggest challenges for small business owners can be promoting offerings effectively and gaining new clients. Email marketing is a powerful and conversion driving communication method that often gets overlooked in favour of social channels and other marketing…
There are several ‘painting challenge’ style programmes on TV at the moment. One point that is often raised by the judges or mentors is the idea of an artist not simply painting for themselves but for the benefit of their…
What’s the difference? That’s a common question – from global boardrooms down to sole traders – and one that needs a clear answer for any company that cares as much about its reputation, as it does about its rather more…
How to use landing pages to drive more conversions If you manage your own business then most likely you will have a website to promote and advertise your services. But did you know you can get more out of your…
Every time someone visits your site, they are a potential customer – and first impressions last. Get your website design wrong, and you will be losing money, so taking the time to get this part of your digital marketing right…
Email marketing is one of the most effective strategies for recruiting and retaining customers who may not visit your website unprompted. Sending out emails is far more personal than simply deploying a PPC advert campaign. What’s more, email marketing can…
As a digital marketer, your website is one of the best channels you have to generate leads, which can be converted into potential customers. The more leads you generate through your online channels, the greater opportunity you have to increase…