Welcome to Image Concepts Blog
Here you can find update on us and some helpful articles.
Can social media generate business leads?
There is a common misconception that social media use can elicit high-quality fresh leads from clients interested in using your service. While social media has its place for advertising and promotional purposes, it is hard to generate leads from social media alone....
Making your website accessible
If you have ever built a website then you will know that a great deal of planning can go into making the pages look nice, function well, and be viewable on different devices. But what if your site needs to be available to users that have disabilities such as blindness...
6 reasons to grow your email marketing list
One of the biggest challenges for small business owners can be promoting offerings effectively and gaining new clients. Email marketing is a powerful and conversion driving communication method that often gets overlooked in favour of social channels and other...
Stepping out of your website and into the mind of a searcher
There are several 'painting challenge' style programmes on TV at the moment. One point that is often raised by the judges or mentors is the idea of an artist not simply painting for themselves but for the benefit of their audience. This inward-looking focus can also...
Differentiating brand, brand identity and logo
What's the difference? That's a common question – from global boardrooms down to sole traders – and one that needs a clear answer for any company that cares as much about its reputation, as it does about its rather more transitory image. It's common for these things...
How to use landing pages to drive more conversions
How to use landing pages to drive more conversions If you manage your own business then most likely you will have a website to promote and advertise your services. But did you know you can get more out of your website by adding carefully constructed landing pages?...