by David Calvert | Nov 26, 2015 | Graphic Design, Small Business
Any company that has taken part in an exhibition knows that it’s a great opportunity to meet new customers, raise brand awareness and forge new partnerships. If you get it right, that is; if not, you can stand glumly in the corner while your competition gets all the...
by David Calvert | Sep 2, 2015 | Graphic Design, Small Business
First impressions are all-important for small businesses. When you’re operating in a vastly competitive environment, coming up against much larger and better-resourced rival companies, you’ve got to make a real splash to get noticed. This means devising a...
by David Calvert | Aug 18, 2015 | Graphic Design, Small Business, Website Design
Every small business owner has, at some point, looked at the big corporations for inspiration and wished, if only for a moment, they could give that kind of impression. It all looks so slick, so expensive and you just know that the buying public is swayed by the slick...
by David Calvert | Jun 9, 2015 | Graphic Design, Small Business
With so many companies offering cheap logo design at what could only be described as a ‘pocket money price’, it’s tempting to invest as little as possible in return for a company logo. Here are three reasons you should spend a little more though: 1....
by David Calvert | May 21, 2015 | Graphic Design, Small Business
Who you are matters. It matters a lot. Customer recognition and loyalty are particularly important for small businesses – after all, there’s no point being a dynamic, energetic company if people don’t recognise you. So when it comes to marketing and branding,...
by David Calvert | May 6, 2015 | Graphic Design
Whilst you might think you’ll be able to read a few tutorials and do it yourself, branding really is something that’s best left to the professionals. Branding is both an art and a skill, and requires market knowledge and graphic design ability to pull off....