Any company that has taken part in an exhibition knows that it’s a great opportunity to meet new customers, raise brand awareness and forge new partnerships. If you get it right, that is; if not, you can stand glumly in…
First impressions are all-important for small businesses. When you’re operating in a vastly competitive environment, coming up against much larger and better-resourced rival companies, you’ve got to make a real splash to get noticed. This means devising a catchy name,…
Every small business owner has, at some point, looked at the big corporations for inspiration and wished, if only for a moment, they could give that kind of impression. It all looks so slick, so expensive and you just know…
With so many companies offering cheap logo design at what could only be described as a ‘pocket money price’, it’s tempting to invest as little as possible in return for a company logo. Here are three reasons you should spend…
Who you are matters. It matters a lot. Customer recognition and loyalty are particularly important for small businesses – after all, there’s no point being a dynamic, energetic company if people don’t recognise you. So when it comes to marketing…
Whilst you might think you’ll be able to read a few tutorials and do it yourself, branding really is something that’s best left to the professionals. Branding is both an art and a skill, and requires market knowledge and graphic…