Internet security is extremely important in the 21st century, but with so much information, terms and techniques, how can you be sure you are getting the correct information? We have put together a simple guide to the main pros and cons of why you should consider installing a security certificate on your website, so you can make an informed decision!

What is an SSL security certificate?

An SSL is a form of security built for sites that deal with sensitive information, this could include, customers names, addresses, credit card numbers etc. So if your business sells goods or services it is an essential element to your online protection of consumer data. The SSL creates a secure connection between your customers web browser and your companies server and makes sure all their information stays private and secure.

What are the benefits of SSL?

SSL creates many benefits for both consumer and business, including…

1) It enables the encryption of information, therefore building trust between the customer and you by ensuring authentication. This means less risk of third party intruders stealing your business or consumer information, and gives them peace of mind when using your website. Customers visiting your site will now be able to spot if you have encryption in place by the replacement of page URL “http” with “https”. This shows that a page is secure and therefore will instill confidence in the consumer that their information is protected. Sometimes companies that provide SSL certificates offer ‘site seals’ which are indications that an encryption is in use. This can further add a level of assurance that instills trust in the customer and providing a better experience.

2) It enables better search engine rankings on Google. Google have recently added an “SSL” requirement component as one of the parameters of search results, meaning that if you are running your site with an SSL security certificate, you have a higher chance of ranking on google and therefore receiving more business.

What are the drawbacks of using SSL?

Despite the many advantages of using an SSL security certificate, as with all things in life, there can also be some disadvantages.

1) Due to the complex nature of a transaction initiated on a site with SSL, your website can potentially slow down if it is not optimised correctly, therefore hindering customer experience. However, if you weigh up the pros and cons, a slightly slower website might be worth the risk of third party hackers.

2) The cost of running an SSL security certificate can be expensive depending what level of certificate you go for. This is because the service providers need to pay for the infrastructure and maintenance and this may be too expensive for smaller businesses.

There you have it, the pros and cons of security certificates on websites. If you still have some questions about whether SSL is for you, contact Image Concepts on 01423 900590 and we will be happy to help!

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