Every time someone visits your site, they are a potential customer – and first impressions last. Get your website design wrong, and you will be losing money, so taking the time to get this part of your digital marketing right is vital. Here are four website pitfalls that you should definitely avoid.
1. Overloading the design
There are so many flashy web design tools out there, it can be tempting to go overboard, but you really shouldn’t. Many of the latest apps and tools don’t work on smartphones, and since smartphones are the main way that people access the internet these days, you really can’t afford to be alienating them. A crisp, clear layout and easy to understand functions is far better than an overloaded design.
2. Lack of market focus
At Image Concepts we appreciate the importance of getting to know what a company needs and what its target market is before we even start work on the website design. Every part of your site, from the page layout to the font, should be designed with your target market in mind, to maximise the effectiveness of your website marketing.
3. Old content
No-one wants to go into a shop if the front is unpainted, the door is hanging off its hinges and there’s rubbish in the window, and it’s the same with your website. Images have to be updated regularly, blog entries must be consistent, and the whole site should be kept under review to make sure it is search engine optimised and is properly representing your business to the world.
4. Doing it yourself
Your website is as crucial a part of your business as sales, accounting, administration or human resources, and you shouldn’t try to cut corners with it. Internet users are a lot more sophisticated than they were a few years ago and they will spot a home-made website instantly. Image Concepts have the expertise and experience to guide any small business through the web design minefield. Get in touch today and let us help you achieve the website your business deserves.