Video marketing can be a great way of capturing leads, especially if your business is aimed towards a younger demographic. YouTube gets more viewership than any other major TV network from people under the age of 35. It’s also free to post videos, and fairly easy for a good website design team to integrate videos into your website. You can draw people to you using informative, up-to-the minute video blogs, or create useful, evergreen videos that people will keep coming back to. Once you’ve got past the basics of what video content you’re putting on the web, you need to consider a few key tips.
1. Consider your presenter
Different personalities suit different products, and not everyone feels comfortable speaking in front of a camera. It’s a good idea to try out a range of different people presenting your content to see who works best.
2. Establish what you’re trying to achieve
If you’re really trying to create a desirable online presence with your videos, it’s a good idea to invest in a dedicated video production company, or else get some basic camera and sound equipment. Alternatively, if you’re just doing a little vlogging to back up your social media presence, a webcam can suit you needs. It’s important to outline your objectives early, and to invest proportionately to the scale of what you’re trying to achieve.
3. Don’t forget to engage in marketing and capture leads
All too often, companies place content on the web that gains lots of views, but does nothing to cultivate web traffic for the business in question. Use gateways to encourage subscription to a useful video service, or offer extra content to subscribers – that way you can convert viewers into leads.
4. Use analytics tools
It’s fairly straightforward to use analytical tools with YouTube videos in particular. These will often show patterns in terms of when people drop out. Use this information to see where flaws lie, and improve your content.
5. Consult you colleagues
No one’s first attempt at video content is perfect. It’s better to get a group of opinions early on, rather than posting content that could potentially reflect badly on your business. A group viewing will often highlight great ideas, and show where strengths and weaknesses lie.
So there you have it – by following a few key principles you can improve your video marketing content, and gain those all-important leads.
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