When it comes to creating the perfect logo, you need to consider several elements so you get an effective design solution that you can use to promote your brand. It’s advisable to work with a specialist designer who can use their experience to create your perfect logo, but there are several things you can consider beforehand, during the planning stage, so that you achieve exactly what you want.
Below we’ve listed everything you need to think about to create the perfect logo:
Consider it in context
Your logo is just one way to visually represent your brand – it is accompanied by several other elements which make it effective. Consider the colours and typography you use within your wider branding to ensure your logo fits in the context of the files you already have.
Does it scale?
Your logo needs to be able to be effectively reproduced across several different formats, including on your print materials, online channels and building signage. You need to clarify exactly how you want your logo to scale – the design of your logo should take into account the impact your logo has at any distance, whether that’s 10mm or 10m.
Less is more
When it comes to logo design, less is more. The highly effective Nike tick is testament to this, as it can be reproduced across all of Nike’s branding from product and packaging to print and online channels. Your logo should be simple so that it’s easily recognisable and able to be reproduced across a number of channels consistently.
Colour and black and white
When you design your logo, it’s also worth considering how you want it to look in both colour and black and white, so that, however it’s printed, it still looks consistent. It’s usually good practice to give guidelines on the spacing that should be left around the outside of your logo, too, so that when it’s used, it always appears uniform.
If you’re looking to design a new logo or update your current logo, get in touch with Image Concepts today to see how we can help.