Did you know that out of the 196 billion emails sent worldwide, 109 billion of these are business emails? These staggering statistics reveal that email marketing remains an extremely popular tool that both large corporations and small business owners utilise to connect with their target market. Consequently, if you are in the process of updating your company’s website design and SEO strategies then listed below are some of the reasons why you should also consider investing in a professional email marketing strategy:
1 – Forge a personal connection with your clients
One of the main benefits of email marketing is the ability to tailor your company emails to suit the individual needs of your key consumers. For instance, you can segment your customer email mailing lists according to age, gender and buying interests in order to create original content that will be most relevant to these particular demographics. After all, as a recent Help Scout consumer survey revealed, 70% of buying experiences are based on how the customer feels they are being treated. Therefore, with the help of a targeted email marketing strategy you can reassure your consumers that your company is receptive to their individual needs and particular interests. In so doing, you can forge a personal connection with each and every one of your prospective clients and significantly increase your chances of securing their future custom.
2 – Cost-effective marketing
By investing in a professional email marketing strategy you can alleviate your business from the exorbitant printing, postal mailing costs and advertising rates that you would otherwise expend on direct mail marketing campaigns. As such, email marketing offers small business owners an extremely cost-effective yet highly efficient and ecologically responsible method of communicating with existing customers, and reaching out to new clients and potential investors.
3 – Track sales and user engagement
Email marketing can be used to bolster your customers’ loyalty towards your brand and to increase your conversion rates. This is due to the fact that, with email marketing, you can utilise innovative analytics tools that will outline how many of your customers opened your company emails, and how many of these customers clicked on the links within your emails, among other information. This ability to track sales and user engagement can help your business to efficiently identify your customer engagement strengths and weaknesses. By doing so, your company can rapidly implement changes that will actively improve your SEO marketing strategies and earn you the return custom and recommendations of your valued customers.