As a digital marketer, your website is one of the best channels you have to generate leads, which can be converted into potential customers.
The more leads you generate through your online channels, the greater opportunity you have to increase your company’s revenue. Your website is your online ‘shop front’ that serves as a focus point for potential customers to learn more about your business and contact you. Capturing leads on your website should be a priority for your business and your digital marketing team. To learn more about maximising lead generation from your website, read on below.
Make your capture forms user-friendly
No one likes filling out a lengthy form, and to ensure you increase the number of online submissions you receive, you need to create a form that is simple and quick to complete. Make the form interactive if you can, possibly even using gamification technology to make it more interesting for your target audience to give their details. If you don’t have the time or budget to invest in a form like that, try to make it as appealing as possible for customers when they’re giving you their details, such as offering 10% off their first order.
Take every opportunity to convert
Whichever page your site visitors are on, there should be an opportunity to ask them to take the next step in building a relationship with your company. Whether that’s downloading a white paper on your website at the end of the blog, or signing up to a newsletter, you need to take every opportunity you have to convert online traffic.
Monitor, measure, and record
You need to ensure every lead generation page you have is optimised for SEO to attract the maximum number of visitors who would be interested in your web content. You also need to ensure each page which serves as a landing page for visitors to enter your site is being tracked so that you can monitor the success of the content across your site. This will help you clarify which content is working most effectively in attracting and converting potential customers into new leads for your business.
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5 website improvements every business can make in the next week to get more leads
