If you want more customers, you need to convert website viewers

You have probably heard the term ‘conversion rate optimisation’ in relation to web development and website design. But what does it actually mean? Your website’s ‘conversion rate’ refers to how successful it is at transforming viewers into customers. Therefore, as you might expect, ‘conversion rate optimisation’ is the practice of using web design and development techniques to boost your website’s ability to turn viewers into customers. Optimising your conversion rate is essential in the modern, web-oriented business landscape. Luckily, there are several straight-forward ways to instantly boost your conversion rate that a website design and development agency like ours can help you to implement. In fact, we’ve compiled a list of the top three!

1. Creating and developing a blog

Nowadays, every business should run a blog. Blogs allow you to create in-depth content on subjects relating to your products and services without overburdening your product pages or other parts of your websites. Blogs give you the opportunity to cultivate goodwill and trust in prospective customers by demonstrating that your business is knowledgeable enough to deliver valuable content and generous enough to want to. You could use a blog entry to provide your prospective customers with helpful advice or offer an insightful editorial on a current news item that’s pertinent to your business. Don’t worry if you’re unsure what to write about; web design and development experts can help you work out what type of content your prospective customers want, and how to deliver it effectively.

2. Streamlining the purchasing process

If you want to sell products or services using ecommerce, you need to make it as easy as possible for web-users to see something they want to buy and purchase it. The simpler it is for a prospective customer to find and buy products they like, the more likely it is that they will commit to a purchase. Conversely, if your viewers find it hard to locate products and services, or if there are too many steps between seeing a product or service and completing the purchase, many of them may choose to abandon your site and the opportunity to buy from you. Website design agencies such as ours can help you perfect your web layout so that customers find it as easy as possible to locate and commit to a purchase.

3. Deploying your value proposition effectively

Your value proposition explains what you can offer to your customers and why they should choose you over your competitors. Value propositions are an essential part of marketing, but even the most powerful ones are only effective if they are seen. Web development and design experts can help situate your value proposition effectively within your landing pages, homepage and other key pages. This will help to ensure that your value proposition is viewed by as many people as possible and that it stands the best possible chance of turning them into customers.

Conversion rate optimisation is a vital part of modern business, but it doesn’t have to be intimidating. Here at Image Concepts, we are experts in web design and development, and we can help you refine your site to ensure that it generates as much custom as possible. Get in touch today to find out more!