If you are an SME or a start-up business, you should be planning regular and consistent marketing activity as part of your overall business strategy to increase awareness of the product or service you offer. Unlike some large organisations you might not have a very big marketing budget to spend on your marketing, so you’ll want to make sure you’re utilising every penny as effectively as possible. Below we’ve listed out our top tips for marketing your SME or start-up business, to help you maximise the return on your investment.
3 top marketing tips
Before planning any marketing activity you’ll want to ensure you are absolutely clear about the message you want to take to market, so that your communication is clear and precise. You should understand exactly who the target market you want to speak to is, and which channels are best to communicate with the people most likely to buy your product or service. There’s no point creating a Snapchat account for your business, if none of your customers will ever access your content in this way. You also need to ensure you’re clear about what it is exactly that you want to say to your customers, and the impression you wish to give them of your brand.
Monitoring your marketing activity, by tracking and recording the content you send out across your different channels, is a key way you can clarify the most effective platforms for your business. By analysing your content you’ll begin to understand which topics are most engaged with by your customers, giving you clarity on where to invest your marketing budget in the future.
Across every platform, channel and communication, you need to be consistent with your branding in terms of your logo, your tone of voice and the experience your customers have with your business once they’re in contact with you. If you need support with creating a consistent brand across your online channels, contact Image Concepts for help with website and logo design, graphic design, or advice and expertise on how to best market your business. Contact us today