Having a well designed website has never been more crucial for the success of your business. Website design underpins your entire digital marketing campaign, and it is essential you get it right. Here, we take a look at some common errors that can have a huge impact on your business.
Making your site too busy or flashy
With the range of design tools available now, there is a big temptation to overload your site with flashy graphics and lots of HD images. But this can end up seriously hampering your website’s performance on SERPs. If you look at the sites of big, successful businesses you will notice the simplicity of the design. Most visitors already know what they want before they visit your site, and want to be able to access that information in the shortest amount of time possible. Plus, it is important for your website to be fully responsive, and flashy websites don’t look good on mobile devices.
Rushing the design
It’s a big temptation to rush web design so you can get your new site up and running as soon as possible. However, the key to a great website is one that truly understands its audience. Make sure you thoroughly research your target audience before doing anything. An example would be if you are targeting younger people, making sure it looks great on smartphones would be handy. In addition, if you are aiming for older people increase the font size and have easy to read text, avoiding sharp contrasts.
Poor navigation
If users can’t navigate your site with ease it can end up being a frustrating experience for your audience, leading to poor conversion rates and high bounce rates. People’s attention span online is extremely short and they will soon go elsewhere if they don’t find what they are looking for. Navigations should be seamless and simple. You should use visually appealing icons to guide users around the sites and have your links grouped logically together with the most important ones on the top level navigation bar.
How Image Concepts can help with your website design
Here at Image Concepts, we have vast experience in designing websites for a wide and varied range of businesses. We can help you build a visually stunning, multi-functional website that will keep traffic coming in and truly reflect your business.
For more information on website design, or to have a chat about your project in more detail, get in touch with us today to find out more.