Email marketing is one of the most effective strategies for recruiting and retaining customers who may not visit your website unprompted. Sending out emails is far more personal than simply deploying a PPC advert campaign. What’s more, email marketing can be used to precisely target consumers who are likely to have an interest in your products or services. However, if you are planning on launching an email marketing campaign, you need to make a very important decision. Do you want to create and send emails yourself using a template created by professional designers, or do you want to give an experienced marketing team complete control of the project so you can focus on other aspects of your business? Both options have their advantages and disadvantages. We’ll look at both of them in detail in this blog entry so you can make the most informed choice possible.
Writing and sending emails using a template
Nobody knows your brand better than you and your employees. By writing marketing emails yourself (or having a long-term employee take on the task), you can ensure that your business’s personality comes across. This can often help recruit customers who are looking for a business with a personal touch while also enabling you to retain customers who have become accustomed to your brand. Using a template created by professionals helps to ensure that your emails appear thoroughly well-designed and appealing.
On the other hand, composing marketing emails can be time-consuming. What’s more, if you don’t have a lot of experience in online marketing, you may be unsure of what you need to include to get the best response. We recommend this option for business-owners with a strong ‘brand voice’ and lots of marketing experience. However, if you run a start-up or SME and are still trying to build your brand, you may wish to consider hiring a professional marketing team instead so that you can focus on developing your business.
Hiring a marketing team
Online marketing experts are capable of creating highly-appealing marketing emails that generate positive responses. They may not know your brand as well as you do, but they do understand what needs to go into an email to turn it into an effective customer-recruitment tool. We recommend hiring an external marketing team if you’re a less experienced business owner or a business owner who doesn’t have time to focus on developing a highly-personalised brand voice.
No matter which option you choose, at Image Concepts we can help. In addition to website design and graphic design, we also offer email marketing services. We can create and set up a template that you can use as a base to craft and send powerful emails or take on an entire email marketing campaign on your behalf. Contact us for more information.