Every time someone visits your site, they are a potential customer – and first impressions last. Get your website design wrong, and you will be losing money, so taking the time to get this part of your digital marketing right…
Email marketing is one of the most effective strategies for recruiting and retaining customers who may not visit your website unprompted. Sending out emails is far more personal than simply deploying a PPC advert campaign. What’s more, email marketing can…
As a digital marketer, your website is one of the best channels you have to generate leads, which can be converted into potential customers. The more leads you generate through your online channels, the greater opportunity you have to increase…
So you’ve made the leap and hired a graphic design agency to design your logo, build your website and give your brand the makeover it badly needs. It’s important to be clear with your web designer about what you want,…
Depending on what stage you are at as a company, there are several steps you might want to take in 2018 to enliven your branding and inform your marketing campaigns. In this blog, we take you through some potentially fruitful…
When it comes to creating the perfect logo, you need to consider several elements so you get an effective design solution that you can use to promote your brand. It’s advisable to work with a specialist designer who can use…
Content marketing is an effective means of engaging with your audience in a way they find useful. You should aim to regularly produce content which your followers find interesting, to ensure your brand is at the forefront of their thoughts.…
Your search engine optimisation and website design should be able to attract viewers to your site and keep them there. However, attracting large numbers of viewers isn’t enough: you also need to attract the right demographic. Your products or services…
If you are an SME or a start-up business, you should be planning regular and consistent marketing activity as part of your overall business strategy to increase awareness of the product or service you offer. Unlike some large organisations you…
Website design is one of the most important factors in a small businesses online strategy and it should be a top priority. Choosing a professional web designer can be the best way to make sure your business looks great and…