by David Calvert | Nov 3, 2015 | Search Engine Optimisation, Small Business, Website Design
You have probably heard the term ‘conversion rate optimisation’ in relation to web development and website design. But what does it actually mean? Your website’s ‘conversion rate’ refers to how successful it is at transforming viewers into customers. Therefore, as you...
by David Calvert | Oct 21, 2015 | Search Engine Optimisation, Small Business, Website Design
Did you know that out of the 196 billion emails sent worldwide, 109 billion of these are business emails? These staggering statistics reveal that email marketing remains an extremely popular tool that both large corporations and small business owners utilise to...
by David Calvert | Sep 2, 2015 | Graphic Design, Small Business
First impressions are all-important for small businesses. When you’re operating in a vastly competitive environment, coming up against much larger and better-resourced rival companies, you’ve got to make a real splash to get noticed. This means devising a...
by David Calvert | Aug 24, 2015 | Search Engine Optimisation, Small Business
At Image Concepts, we’re not easily surprised when it comes to the latest internet marketing developments, but there are plenty of surprising statistics out there which are worthy of a mention. Here are five of our favorite internet marketing facts. The fastest...
by David Calvert | Aug 18, 2015 | Graphic Design, Small Business, Website Design
Every small business owner has, at some point, looked at the big corporations for inspiration and wished, if only for a moment, they could give that kind of impression. It all looks so slick, so expensive and you just know that the buying public is swayed by the slick...
by David Calvert | Jul 28, 2015 | Small Business, Website Design
You might think that the simple answer is ‘no’ and, of course, there are many differences between the two. However, the principles of business remain the same, and it’s easy to find some e-commerce stores that fail to follow them. Let’s examine three of these key...